Karen Kimerer Associate Director
Karen Kimerer, Associate Director of the InfoTrends Business Development Group, has experienced the many challenges of expanding current market opportunities and securing new business. She has developed a systematic approach to these opportunities, addressing the unique requirements of becoming a leader in our changing industry.
Karen is passionate about market research, sales enablement, marketing practices, the production print market and the technologies underlying their success. Kimerer started her professional career selling for IBM and earned many awards for Sales results and Sales Management performance. Xerox recruited her where she enjoyed an eighteen-year career with them and her responsibilities in various disciplines in sales, marketing, and business development consulting. As part of the Xerox Client Business Development Consulting group, she spoke at industry and client events on how to successfully grow their businesses by leveraging the opportunities in production print. Practices include assessing marketing opportunities, developing methods to generate sales leads, determining pricing strategies and expanding into new services. She is well versed in 1:1 marketing, web-to-print, direct mail, book publishing, supply chain management, data segmentation, channel integration and photo products. Recently Kimerer worked for a leading Print MIS provider assisting Print Service Providers and InPlant operations with evaluating, selecting and implementing business management and workflow software.
Karen finds her work gratifying and is eager to help businesses succeed in developing their production print business. She held a position on the Regional Board of Directors for PIA, is trained in several sales disciplines and is accredited by American Management Association and trained in Lean Six Sigma.