Lisa Cross Associate Director


Lisa Cross is an Associate Director for InfoTrends’ Business Development Strategies service. She is responsible for conducting market research, supporting market forecast estimates, managing custom consulting projects, and reporting on industry events.

Prior to joining InfoTrends, Cross served as the Senior Editor of Graphic Arts Monthly and Editor of and e-letter e-GAM, where she managed content and production for print and online versions of the publication, and developed and executed cross-media content strategies that integrated and maintained continuity of media components. She also managed the publication’s research projects and publishing partnerships.

Cross has authored thousands of articles on a variety of graphic communication industry topics, including technology trends, market forecasts, business strategy, sales, marketing, and “green” printing. She was the first printing industry journalist to identify “green” printing as an industry trend in the early 1990s, and she was awarded a Cahners Medal of Excellence for her work on the subject. Cross was also named a Jessie H. Neal Award Finalist for her work on industry business trends, and was voted by her peers as the recipient of the 2007 Tom McMillan Award for Editorial Excellence.

Cross holds a BA in Communications from the Pennsylvania State University and an MBA in Finance and Marketing from Fordham University, where she graduated with honors.


  • Print Service Provider Marketing Strategies
  • Production Color Printing Solutions
  • Digital Packaging Applications
  • Print Buyer Markets
  • Multi-channel and cross media communications
  • Print Management Information Systems (MIS)
  • Variable data
  • Web-to-print and e-Business