Company News

InfoTrends has just published a comprehensive report entitled Exploring the State of the Global Marketing Print Management Market, which provides insight into this space through interviews with nearly 40 executives worldwide. Also known as the print brokering or strategic print sourcing, the marketing print management market is in an unprecedented state of transition. “Print’s place in modern marketing campaigns is transforming, competing with other channels for marketing dollars,” stated InfoTrends Senior Director, Matt Swain. “The insights that we gathered from this research are invaluable and tell a story of a rapidly developing global market.”

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03/31/2016

InfoTrends is pleased to extend its successful franchise, Vertical Market Business Opportunities to the European market delivering a new advisory service: Vertical Market Business Opportunities Europe Consulting Service (VMBOE).

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03/29/2016

Jeff Hayes, Managing Director of InfoTrends will be the Master of Ceremonies at this year’s Printing Industries of New England (PINE) Awards of Excellence during the annual Gala on April 13, 2016 at the Newton Marriott, in Newton, MA. The Gala kicks off at 5 p.m. with a two-hour cocktail reception with vendor exhibits and a display of award winners.

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03/23/2016

Matt Swain has been promoted to Senior Director at InfoTrends to lead its customer communications-focused advisory services. These services include Customer Engagement Technologies, Transactional Communications & Payments, as well as our Document Outsourcing service.

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03/17/2016

Buyers Laboratory LLC (BLI) released a new version of bliQ, the company’s web-based workflow tool, which includes the industry’s most comprehensive database of document imaging products.

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03/07/2016

InfoTrends and the China Sign Association of Equipment Suppliers, for the second consecutive year, are hosting a half day executive briefing for leading technology vendors, distributors, and print service providers at the 24th Shanghai International Ad & Sign Expo on March 10 at the National Exhibition and Convention Center, Shanghai.

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02/16/2016

Marketers today must touch consumers with consistent and relevant messages across multiple channels. Consumers expect their interactions with individual businesses to have consistent experiences, whether that interaction is via a smartphone, retail store, a company’s webpage or a direct mail communication. Moreover, consumers expect interactions to be relevant to their individual preferences and interests. A reflection of this growing consumer demand for relevancy is found in a 2015 InfoTrends’ survey of U.S. consumers. The top two reasons why consumers open direct mail are first an interest in the specific services or products being sold and second the inclusion of information that reflect personal needs and interests. For marketers, data is a key enabling factor behind efforts towards consistent and relevant consumer experiences.

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01/28/2016

The relevance of print-only outsourcing contracts is in decline. Enterprises are seeking external support for cross-media communications, creative services, data management, analytics, and other value-added services. Savvy and forward-thinking document outsourcing providers are in a unique position to help their customers transition to more effective communication platforms. InfoTrends’ new study, Service Expansion Opportunities for Document Outsourcing in 2016, will identify emerging services opportunities and offer a road map for document outsourcing providers to build new businesses around them.

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01/27/2016

Buyers Laboratory, LLC (BLI), the experts in document imaging equipment and solutions, launched a completely integrated experience for its hardware and software databases on its web platform, bliQ.

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01/11/2016

InfoTrends announced today the completion of its market research study entitled The Future of Digital Packaging Workflows, whose focus is the global packaging market’s use of software tools to enhance production of all printed packaging. Taking into account all relevant software segments, global sales of workflow software for packaging topped $1 billion worldwide in 2015, and that total is climbing steadily in all regions, according to InfoTrends.

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01/06/2016

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