Keypoint Intelligence—InfoTrends is taking a look at how the traditional office environment is transforming in a new study entitled The Smart Workplace. The research will focus on smart technology and solutions that are expected to impact every aspect of the business workplace, including knowledge workers ability to access and share content, easily.
Significant technology shifts will bring about immense change for traditional office technology providers. Offices are becoming an ecosystem for secure information exchange, mobility, collaboration, business process automation and cloud computing. Results of this study will address ways in which traditional vendors need to be positioned for this revolution, its impact, and a possible surge of new players in the marketplace.
Providers and vendors who subscribe to this study in both strategy and marketing groups will receive valuable information on:
- Key trends and demographic influences of the smart office (age, vertical, geographic, company size)
- Critical elements including business priorities, product features, solutions and services
- Problem areas that can act as drivers for smart solutions
- Major adoption points within businesses, verticals, applications, process areas
- Actionable research needed to satisfy strategy, marketing, and planning activities
“The smart workplace will move away from conventional IT environments and towards highly digitized, secure and mobile one’s,” noted Anne Valaitis, Senior Consultant at Keypoint Intelligence—InfoTrends. “Workers will want to move fluidly from personal, to shared spaces, so they can present and collaborate easily as well as function with groups and/or individuals outside of the business office.”
The Smart Workplace will help vendors understand key trends and demographic influences, as well as identify major opportunities for technology and services within key vertical industries and business processes.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production printing, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their businesses.
About Keypoint Intelligence
Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. We employ over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at firstname.lastname@example.org or +1 973.797.2150.