Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

The Smart Workplace

The traditional office environment is transforming, becoming an ecosystem for secure information exchange, mobility, collaboration, business process automation and cloud computing. Knowledge workers now DEMAND full access to the business, anytime and from anywhere. Significant technology shifts will bring about immense change for traditional office technology providers. How will traditional vendors be positioned for this revolution, its impact and a possible deluge of new players? This study will help vendors understand key trends and demographic influences, and identify major opportunities for technology and services within key vertical industries and business processes.

more

Contact us
MFP Platforms and Apps

MFP platforms have undergone several evolutions over the past 15 years as technology has enhanced. Vendors have released different iterations of these platforms in response to developments like better front panels, web services architecture, or android technology.  However, there is still a large variation in what vendors offer. Some OEMs are just beginning to work in web services while other have had that technology for over a decade. Some OEMs maintain huge developer networks and large portfolios, while others rely on a small network of trusted ISVs and offer only a few apps. And despite the ongoing investment in platform technology, there are still many unknowns about the role that platforms and apps play in the industry.

more

Contact us
Gen Z to Boomers

This new multi-client study will help subscribers understand how to increase "share of wallet" with key demographic groups for imaging-related products and services. The research will define buyer personas for each generation based on lifestyle and life stage, quantify buying power of the high-spending generational personas, and will identify how best to market to these personas.

more

Contact us
Winning in an Evolving Print Services Market

Print service providers must overcome a dizzying array of obstacles to successfully grow their operations. Competition from other providers and digital media are compelling printing organizations to rethink their marketing, sales, and operation strategies. The challenge is determining the strategies and investments that maximize results. This research study will identify the best practices driving and supporting print service providers in improving operations and business growth. 

 

more

Contact us
Looking for BIG Opportunity in Graphic Communications & Specialty Printing

December 27, 2017

Graphic communication providers are investigating new ways to grow business. More competition has firms looking to offer new products and services to increase business from current customers and attract new customers. Sign, display, and specialty graphics are important applications offering growth opportunities to commercial printers, sign shops, screen printers, and ad specialty providers. Increased competition has providers exploring new products and services to expand into adjacent service markets where they can leverage their existing operational knowledge. To that end, firms are investing in wide format printing devices, software, and media/substrates to differentiate from competitors, grow revenues, and improve efficiency.

more

Contact us
Sizing Ink & Toner E-Commerce: Mapping the Impact of China and Third-party Supplies

December 22, 2017


Keypoint Intelligence—InfoTrends believes that e-commerce represents the largest risk of third-party toner and inkjet cartridges to the OEMs. Preliminary results of our Business Purchasing Survey show about 20% of businesses report they “shop the internet” among the top two ways in which they purchase ink and toner cartridges. Among the 20%, about half report a product issue.

Purchasing supplies through e-commerce marketplaces is risky for both OEMs and end users. Both the customer experience and brand integrity are negatively impacted, creating a serious marketing challenge.

more

Contact us
Pricing for Digital: Exploring New Models for Transactional Communications Delivery

December 19, 2017

As delivery of transactional communications continues to shift from physical to digital environments, the pricing discussion is becoming more complex for service providers and technology vendors. This is accentuated by emerging digital channels and the increasing need for real-time use of transactional data to drive communications. Service providers are bringing a variety of approaches to the market, making it difficult for enterprise prospects to compare competitive offerings. At the same time, many enterprises continue to separate print from electronic delivery in the RFP process, reducing opportunities for service providers to showcase pricing for a holistic approach to creation, management, and delivery of transactional communications.

Implementing digital channel delivery requires IT infrastructure and activities that are not always visible to clients. These capital-intensive investments often require a swift ROI that is not compatible with a print-oriented pricing model.

more

Contact us
POD & CDLP China 2017

November 08, 2017

Objectives of this research study:

  • To estimate and forecast the digital production printing as well as the color digital label and packaging markets in China for the years between 2016-2021
  • To identify and explain market trends in China for production level digital technology for commercial printing-particularly for packaging and label converting
  • To advise clients about key production digital printing markets in China and give insight to help clients compete effectively there
more

Contact us
In Search of Business Opportunities: Finding the Right Prospects

October 31, 2017

Selling communication products, services, and technologies requires having a deep understanding of customers’ and prospects’ competitive market. The challenge is that all industries have unique needs, preferences, and buyer requirements. Understanding key industry trends and dynamics is essential for developing the right products and services and targeting the right buyers.

Keypoint Intelligence—InfoTrends’ new 2017 study will survey key communication decision makers across multiple industries to uncover the key trends and challenges influencing media choice, purchasing requirements, vendor selection, and selling opportunities.

more

Contact us
POD Japan - Hardware & Solution Forecast 2017 Report

October 27, 2017

Research objectives:

  • Size and forecast the Japanese digital production printing markets (Commercial print, Quick print, Copy shop, Form printing, CRD/In-Plant) in terms of placements, installed based, print volume, etc…
  • To understand current market size and pain points for 3 major categories of production print solutions and provide the forecasts in Japan
more

Contact us
The 2017 U.S. Digital Interchangeable Lens Camera Study

September 29, 2017

ILCs play an increasingly important role in the ongoing development of the digital camera market, as ILC revenue rapidly grows to a majority percentage of the hardware category. The ILC market is divided into two segments: DSLRs and mirrorless interchangeable lens cameras (or “mirrorless”). DSLRs still account for the lion’s share of sales, but the mirrorless segment is demonstrating its ability to capture share amongst consumers in the U.S. Evolutionary ILC features, such as full-frame image sensors, high ISO rating, and 4K video capture, are becoming more important and will help to drive future sales.

Keypoint Intelligence—InfoTrends new 2017 study builds on research conducted in 2016. It will examine more closely the use of video by ILC owners. It will also consider the attitudes, behaviors and needs of both replacement and “step-up” buyers, with the goal of identifying paths to purchase. The study will focus heavily on ILC “intenders” as part of the research. It will pay careful attention to these intenders and what motivates them, what inhibits them, what marketing messages appeal to them, and how they choose an ILC.

more

Contact us