Dispelling Myths About Millennials & Mail
The “Millennial” generation— born between 1982 and 2000—is the largest living generation in the world. While generalizations about Millennials’ aversion to print persist, our research indicates otherwise.
This study will serve as a comprehensive review of how Millennials align with (or differ from) older consumers when it comes to print & mail. It will deliver crucial insights into Millennials’ interest in and use of print-based communications, with specific focus on how use of color, interactive cross-media functionality (e.g., AR, NFC, QR codes), sensory/tactile, paper quality/thickness/finish, and other enhancements that influence engagement.