Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

Sizing Ink & Toner E-Commerce: Mapping the Impact of China and Third-party Supplies


Keypoint Intelligence—InfoTrends believes that e-commerce represents the largest risk of third-party toner and inkjet cartridges to the OEMs. Preliminary results of our Business Purchasing Survey show about 20% of businesses report they “shop the internet” among the top two ways in which they purchase ink and toner cartridges. Among the 20%, about half report a product issue.

Purchasing supplies through e-commerce marketplaces is risky for both OEMs and end users. Both the customer experience and brand integrity are negatively impacted, creating a serious marketing challenge.

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Office Document Technology Security Multi-Client Study & Scorecard

December 31, 2016

Information security is major top of mind concern and investment area for key vertical markets, and business generally. In fact, InfoTrends research has indicated that improving security was the overall #1 document related priority for major document intensive vertical markets. With rapidly evolving security threats, compliance needs, and customer expectations, vendors must be constantly assessing their security features and functionality. Vendors that best understand these trends will be better positioned for success in the market for office document hardware, software, and services.

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Asia Pacific Vertical Market Opportunity Analysis - Australia

July 20, 2016

The office document industry in Australia is showing an increased focus on paper-intensive industries with many of the market-leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print as well as paper-intensive applications and workflows. Growth in this industry requires the capture of market share from competitors and the ability to fully engage in managed print services. However, mature markets also present the challenge of entrenched competitors with long-established distribution partners. As a result, capturing market share demands new ways of aligning strategy with distribution channels and exploiting innovative ways to segment markets and customers.

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Mobile Devices and the Impact on Print - Europe

September 16, 2015

This research uncovers the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people. The goal was to understand what each of those groups and other groups of people need in order to satisfy their desire to print from their mobile devices. The study looks at attributes such as the needs, behaviors, and desires of business users vs. personal users who wish to print. Are business printers and personal printers very different? Do they experience different barriers?

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The Future of Scanning

May 01, 2015

Scanning has emerged as not only a means to digitize paper but, with the aid of solutions, a sophisticated method of capturing information, automatically identifying and organizing it. Specific processes that are very tied to regulation or compliance are especially sensitive to the use of solutions that can meet initiatives internally and externally. While scanning and capture is quite pervasive, paper is still present in many departments and areas of business, often used as means to communicate, capture information and even signatures on forms. This study looks to understand what the future holds for document scanning and capture solutions and the associated devices as business is faced with more and more demands to be digital, entirely.

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Identifying the Business Inkjet Value Gap

December 24, 2014

The objective of this study was to identify and quantify the business inkjet value gap and translate these findings into a commercially actionable set of recommendations. The study addresses the go-to-market challenges arising from product and customer beliefs and biases surrounding laser and business inkjet technologies.

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Mobile Devices and the Impact on Print

December 07, 2014

The purpose of this research was to uncover the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people. The goal was to understand what each of those groups and other groups of people need in order to satisfy their desire to print from their mobile devices.

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Industry Score Cards by Vertical Market

November 19, 2014

Vertical markets have significant, diverse conditions that can vary substantially. Customers in vertical areas want to distinguish potential suppliers by how deeply they understand their business and process requirements. A basic strategy of selling office technology into business without any explicit expertise into the nature of individual process and enterprise requirements is no longer practical. An in-depth understanding of requirements by market will become essential in order to align strengths with market demands.

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European Office Vertical Market Opportunity Analysis

November 10, 2014

The office document industry in Western Europe is showing an increased focus on paper-intensive industries with many of the market-leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print as well as paper-intensive applications and workflows. Growth in this industry requires the capture of market share from competitors and the ability to fully engage in managed print services. However, mature markets also present the challenge of entrenched competitors with long-established distribution partners. As a result, capturing market share demands new ways of aligning strategy with distribution channels and exploiting innovative ways to segment markets and customers.

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