Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

POD & CDLP China 2016

December 31, 2016

Our longstanding research into the Print on Demand market in China continues this year but will have an important addition, a focus on the market in that country for color digital print systems that print packaging and labels. This new report will give qualitative and quantitative insights about two categories of digital printing in China. The 2016 report will include a survey of packaging and label converters, and also of commercial printers. That survey, as well as personal interviews and other research, will examine the status and prospect of packaging and label printing applications at converters in China, and will also gauge the interest in such applications on the part of commercial printers there.

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Beyond CMYK: The Use of Special Effects in Digital Printing

December 31, 2016

With the exception of a few devices, production color digital printing has been a process color world, where everything is reproduced with cyan, magenta, yellow, and black inks or toners. Many years ago, market leaders at the high end envisioned opportunities with value-added special effects beyond process color. They implemented the use of spot colors, clear toners, dimensional, and other effects that took advantage of the unique capabilities of digital print, namely the ability to personalize, on-demand print, and just-in-time manufacture documents that could not easily be reproduced using conventional methods. These trailblazers at the high end showed how production digital print could push beyond the short runs and quick turnarounds of much process color work.

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Service Expansion Opportunities for Document Outsourcing in 2016

July 15, 2016

The relevance of print-only outsourcing contracts is in decline. Enterprises are seeking external support for cross-media communications, creative services, data management, analytics, and other value-added services. Savvy and forward-thinking document outsourcing providers are in a unique position to help their customers transition to more effective communication platforms. This study identifies emerging services opportunities and offer a road map for document outsourcing providers to build new businesses around them.

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Direct Marketing Production Printing & Value-Added Services: A strategy for growth

December 16, 2015

With advances in technology, this benchmark study is designed to look at what the future holds for marketers, consumers and direct mail printers as well as the requirements for support from both equipment and software providers. It explores how marketers want to leverage direct mail to effectively engage consumers. The study provides strategy and business development support to help vendors, print service providers, and marketing service providers capture high value pages and services in a cross media world.

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The Future of Digital Packaging Workflows

November 11, 2015

Manufacturers of consumer products and the companies that create packaging for them face many challenges today, often ones digital production methods help address. Manufacturers need to customize products to target many markets, and to put new versions on retail shelves quickly. Converters need to print short runs of packaging for brand owners efficiently and cost effectively. For all the companies involved, these basic challenges lead to a host of others in communications, job management, printing, and fulfillment.

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Disruptive Supply Chain Strategies for the Wide Format Printing Industry

December 24, 2014

Effective supply chain management includes making sure that products are available to end users, priced properly and represented accurately by distributors. Executives have to develop strategies to deal with different size accounts, different geographic regions, and different types of distributors. This study is designed to identify new ways to approach managing the supply chain to improve customer loyalty, provide better brand messaging, and maximize profits.

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Enterprise Document Capture: Process Gaps and Revenue Opportunities

November 21, 2014

This study had three primary goals. First, this research uncovered high-volume capture trends within business processes, vertical markets, and across different types of capture environments. Secondly, it verified how effectively image life cycles enable automation within the classification, data capture, data validation, and delivery phases of a document capture operation. Finally, the study identified services and technology revenue opportunities that target business process gaps and inefficiencies.

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Profiting through Digital Printing in the Décor Marketplace

November 16, 2014

In the past, production methods for decorative elements achieved the desired look and feel using traditional, analog print processes. Screen, gravure, and lithographic printing have created a wealth of designs, but by their nature they are meant for mass production and cannot efficiently create custom decoration or be cost effective in small batches. Today, after decades of ongoing development and improvements, digital printing is capturing ever-growing production volumes worldwide in a range of décor applications. In this particular study, a series of in-depth interviews and surveys allowed us to assess the impact of digital solutions, examine the sentiment of the Architect & Interior design community (A&D), and quantify the opportunity for manufacturers and suppliers of printing equipment and inks, software providers, and service providers.

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Opportunities and Challenges in B2 Digital

October 25, 2014

B2 format color digital presses are forming a new, exciting wing of the digital print market in 2014, a dynamic segment that will be influential for many years to come. Sheet fed, full color digital presses for B2 format media starred at drupa in 2012 and since then the commitment of key suppliers to B2 and larger format printers has only grown, as has the interest of prospective users. Today, the ‘B2’ digital press market is at a tipping point: More than 100 presses in this class have been placed globally; meanwhile, more B2 models and even some larger ‘B1’ models are about to launch, and multiple vendors will need major placements to justify their big investments. Will they and their products find success?

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The Production Printing Industry in North America: Understanding Industry Transformation

August 15, 2014

This study examines various industry segments, and the impact of establishment size in both the in-plant and print for pay segments. This research study builds upon the results of our earlier studies but provides additional granularity. It examines PSP’s in four business segments. Our research indicates that where a PSP falls within this quadrant drives particular behavior including service expansion, the use of technology and capital investments.

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