Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

Sizing Ink & Toner E-Commerce: Mapping the Impact of China and Third-party Supplies


Keypoint Intelligence—InfoTrends believes that e-commerce represents the largest risk of third-party toner and inkjet cartridges to the OEMs. Preliminary results of our Business Purchasing Survey show about 20% of businesses report they “shop the internet” among the top two ways in which they purchase ink and toner cartridges. Among the 20%, about half report a product issue.

Purchasing supplies through e-commerce marketplaces is risky for both OEMs and end users. Both the customer experience and brand integrity are negatively impacted, creating a serious marketing challenge.

more

Contact us
Digital Printing for Packaging: What Do Brands Need?

Brands are constantly seeking opportunities to reduce costs while pursuing initiatives for revenue growth – and digital printing has tremendous potential to support both these goals.

Yet many brand owners have limited awareness and understanding of how digital printing can address their packaging requirements. They may view it as low-cost option for very short run work, but not consider the broader business impact from implementing a digital package printing program.

Meanwhile, some converters and commercial printers hold off making equipment investments or struggle to build a profitable digital print business because their sales reps are ineffective at targeting the best markets, qualifying customers, and educating buyers on the full benefits of digital package printing.

The result can be a simplistic “digital for short run and analog for long run” sale that is based solely on print costs and largely ignores or undersells the significant value of the business impact (incremental revenue + process improvements) of digital printing that can dramatically affect the real crossover point with conventional printing methods.

more

Contact us
The 2017 U.S. Digital Interchangeable Lens Camera Study

ILCs play an increasingly important role in the ongoing development of the digital camera market, as ILC revenue rapidly grows to a majority percentage of the hardware category. The ILC market is divided into two segments: DSLRs and mirrorless interchangeable lens cameras (or “mirrorless”). DSLRs still account for the lion’s share of sales, but the mirrorless segment is demonstrating its ability to capture share amongst consumers in the U.S. Evolutionary ILC features, such as full-frame image sensors, high ISO rating, and 4K video capture, are becoming more important and will help to drive future sales.

Keypoint Intelligence—InfoTrends new 2017 study builds on research conducted in 2016. It will examine more closely the use of video by ILC owners. It will also consider the attitudes, behaviors and needs of both replacement and “step-up” buyers, with the goal of identifying paths to purchase. The study will focus heavily on ILC “intenders” as part of the research. It will pay careful attention to these intenders and what motivates them, what inhibits them, what marketing messages appeal to them, and how they choose an ILC.

more

Contact us
In Search of Opportunity: Finding the Right Prospects

Selling communication products, services, and technologies requires having a deep understanding of customers’ and prospects’ competitive market. The challenge is that all industries have unique needs, preferences, and buyer requirements. Understanding key industry trends and dynamics is essential for developing the right products and services and targeting the right buyers.

Keypoint Intelligence—InfoTrends’ new 2017 study will survey key communication decision makers across multiple industries to uncover the key trends and challenges influencing media choice, purchasing requirements, vendor selection, and selling opportunities.

more

Contact us