Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

The 2017 U.S. Digital Interchangeable Lens Camera Study

ILCs play an increasingly important role in the ongoing development of the digital camera market, as ILC revenue rapidly grows to a majority percentage of the hardware category. The ILC market is divided into two segments: DSLRs and mirrorless interchangeable lens cameras (or “mirrorless”). DSLRs still account for the lion’s share of sales, but the mirrorless segment is demonstrating its ability to capture share amongst consumers in the U.S. Evolutionary ILC features, such as full-frame image sensors, high ISO rating, and 4K video capture, are becoming more important and will help to drive future sales.

Keypoint Intelligence—InfoTrends new 2017 study builds on research conducted in 2016. It will examine more closely the use of video by ILC owners. It will also consider the attitudes, behaviors and needs of both replacement and “step-up” buyers, with the goal of identifying paths to purchase. The study will focus heavily on ILC “intenders” as part of the research. It will pay careful attention to these intenders and what motivates them, what inhibits them, what marketing messages appeal to them, and how they choose an ILC.

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In Search of Opportunity: Finding the Right Prospects

Selling communication products, services, and technologies requires having a deep understanding of customers’ and prospects’ competitive market. The challenge is that all industries have unique needs, preferences, and buyer requirements. Understanding key industry trends and dynamics is essential for developing the right products and services and targeting the right buyers.

Keypoint Intelligence—InfoTrends’ new 2017 study will survey key communication decision makers across multiple industries to uncover the key trends and challenges influencing media choice, purchasing requirements, vendor selection, and selling opportunities.

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