Aaron Hale Group Director and Chief Analyst

Aaron Hale is a Group Director and Chief Analyst at Keypoint Intelligence and is responsible for conducting market research, market forecasting, custom consulting projects, strategy and planning engagements as well as creating editorial content for product and market analysis reports.

Aaron has 25+ years’ experience in the corporate enterprise, SMB, and graphic communications industries, and is passionate about helping business leaders to make strategic business decisions in their go-to-market and operational directions and then move them into actionable programs.

Prior to joining Keypoint Intelligence, Aaron was serving as the senior advisor to the leadership team at Canon Solutions America (CSA) for more than 10 years. Aaron’s role extended across three primary business units, Enterprise Solutions and Services, Production Printing (PPS), and Large Format Solutions (LFS) as well as the parent company, Canon USA. In addition, he held the position of SME in Cybersecurity and was instrumental in helping to develop the CSA five pillar layered security strategy for customer engagements.