Company News

The growth of smartphones and tablets has changed the way that consumers communicate with each other and perform various tasks like taking and sharing photos, consuming media, and many other activities once handled with digital cameras and personal computers. Internet-connected televisions provide access to virtually all the same content, but with a distinct advantage: direct playback on the biggest screen in the home. Most of these features are enabled or enhanced by downloadable apps that allow each user to customize their experience according to his or her tastes and preferences.



InfoTrends has just published a comprehensive report entitled Exploring the State of the Global Marketing Print Management Market, which provides insight into this space through interviews with nearly 40 executives worldwide. Also known as the print brokering or strategic print sourcing, the marketing print management market is in an unprecedented state of transition. “Print’s place in modern marketing campaigns is transforming, competing with other channels for marketing dollars,” stated InfoTrends Senior Director, Matt Swain. “The insights that we gathered from this research are invaluable and tell a story of a rapidly developing global market.”



InfoTrends is pleased to extend its successful franchise, Vertical Market Business Opportunities to the European market delivering a new advisory service: Vertical Market Business Opportunities Europe Consulting Service (VMBOE).



Jeff Hayes, Managing Director of InfoTrends will be the Master of Ceremonies at this year’s Printing Industries of New England (PINE) Awards of Excellence during the annual Gala on April 13, 2016 at the Newton Marriott, in Newton, MA. The Gala kicks off at 5 p.m. with a two-hour cocktail reception with vendor exhibits and a display of award winners.



Matt Swain has been promoted to Senior Director at InfoTrends to lead its customer communications-focused advisory services. These services include Customer Engagement Technologies, Transactional Communications & Payments, as well as our Document Outsourcing service.



Buyers Laboratory LLC (BLI) released a new version of bliQ, the company’s web-based workflow tool, which includes the industry’s most comprehensive database of document imaging products.



InfoTrends and the China Sign Association of Equipment Suppliers, for the second consecutive year, are hosting a half day executive briefing for leading technology vendors, distributors, and print service providers at the 24th Shanghai International Ad & Sign Expo on March 10 at the National Exhibition and Convention Center, Shanghai.



Marketers today must touch consumers with consistent and relevant messages across multiple channels. Consumers expect their interactions with individual businesses to have consistent experiences, whether that interaction is via a smartphone, retail store, a company’s webpage or a direct mail communication. Moreover, consumers expect interactions to be relevant to their individual preferences and interests. A reflection of this growing consumer demand for relevancy is found in a 2015 InfoTrends’ survey of U.S. consumers. The top two reasons why consumers open direct mail are first an interest in the specific services or products being sold and second the inclusion of information that reflect personal needs and interests. For marketers, data is a key enabling factor behind efforts towards consistent and relevant consumer experiences.



The relevance of print-only outsourcing contracts is in decline. Enterprises are seeking external support for cross-media communications, creative services, data management, analytics, and other value-added services. Savvy and forward-thinking document outsourcing providers are in a unique position to help their customers transition to more effective communication platforms. InfoTrends’ new study, Service Expansion Opportunities for Document Outsourcing in 2016, will identify emerging services opportunities and offer a road map for document outsourcing providers to build new businesses around them.



Buyers Laboratory, LLC (BLI), the experts in document imaging equipment and solutions, launched a completely integrated experience for its hardware and software databases on its web platform, bliQ.