Keypoint Intelligence—InfoTrends’ New Study to Focus on Best Practices Driving Print Service Provider’s Performance and Business Growth


Keypoint Intelligence—InfoTrends is launching a new research study entitled Winning in an Evolving Print Services Market. This study is designed to identify best practices driving and supporting print service providers’ performance and business growth.

Print service providers today are faced with complex obstacles that can potentially hinder the growth and success of their operations. Competition from other providers and digital media are compelling printing organizations to rethink their marketing, sales, and operational strategies. The challenge is determining the strategies and investments that will maximize results.

Subscribers to the study will gain an understanding on:

  • Best practices of high-performance printing organizations
  • Insights surrounding key metrics and benchmarks
  • Services that are driving growth
  • Business models that are delivering success
  • Critical insights for supporting customer success, including priorities, challenges, and training
  • Marketing, management, and sales factors that contribute to volume growth and business success

According to Lisa Cross, Associate Director of Keypoint Intelligence—InfoTrends, “The goal of this study is to uncover the key actions that high-growth print for pay and in-plant printing operations are taking to grow, develop, improve, and market their businesses/operations. Results of this research will provide subscribers with valuable insight on the strategies and actions that are delivering success.”

Companies subscribing by May 15, 2018 will have the option to review and influence the study’s questionnaire. In addition, early subscribers are eligible for a discount. For more information on the Winning in an Evolving Print Services Market study, please visit our online brochure or contact

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production printing, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their businesses.

About Keypoint Intelligence
Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. We employ over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at or +1 973.797.2150.