Business Development Strategies
Strategy. Marketing. Engagement.
Our Insight Leadership Group is a personal membership service for CEOs, COOs, Presidents, and Vice Presidents of Sales of printing and marketing services companies who want to optimize their organization’s performance. As a member, you’ll benefit from in-depth research, analysis, and peer-to-peer meetings and networking, as well as access to InfoTrends executives and lead analysts for confidential decision support all
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Market competition among print service providers is brutal. Pursuing new business opportunities in digital printing offers an entry ramp onto the profit path. The challenge is developing a solid, realistic marketing and technology plan matched to the changing needs of the communications market. InfoTrends has the tools available to help your production print customers chart a course for continued success.
InfoTrends’ BDS production print service relationship supplies the strategic business resources and technical updates for print service providers to improve business results, pursue emerging technologies and drive output of digital printing devices. The service provides “how-to” resources and information to develop and build winning digital business strategies, applications, and workflow and technology solutions. The service also assists your direct and dealer sales teams in working with clients to drive new print and non-print revenue streams.
The BDS Packaging annual subscription service relationship supplies strategic business resources and technical updates for packaging printers and converters to knock down hurdles, improve business results, and drive output to digital printing devices.
The service provides “how-to” resources and information to develop digital business strategies, applications, as well as timely information on workflow and technology for digital label, folding cartons and corrugated packaging solutions. The service also assists your direct and dealer sales teams in working with clients to drive new print and non-print revenue streams.
InfoTrends’ BDS Photo annual service relationship provides photo print service providers, photo retailers, and pro labs with practical advice and tools for marketing and selling specialty photo products in consumer, B2B, and professional photo services spaces. The Photo BDS service is designed to provide “how to” guidance for new service providers that want to effectively go after the photo products and photo publishing opportunity, and to arm existing providers with tools they need to enhance their businesses. The service provides business resources to develop digital business strategies, winning applications, and workflow and technology direction. InfoTrends’ BDS Photo service also assists your direct and dealer sales teams in working with clients to drive new print and non-print revenue streams.
There is a tremendous opportunity for all industry participants to capture a piece of this pie. However, getting into the business from scratch or adapting an existing photofinishing business to fit a new business model is a big challenge.
Whether your challenges revolve around a strategic marketing plan, training programs to achieve profitable revenue, or designing an efficient production workflow, InfoTrends has the expertise to develop a plan for growth and profitability. No two companies are alike. Our management team will evaluate your unique needs and customize a plan to take you to the next level. The service offers:
- Educating Your Sales Force
Through InfoTrends’ training programs, your sales team will develop unique value propositions for the markets you want to target, including key messages that define the benefits of your offerings and your company’s differentiation.
- Building Your Business Strategy
With the constantly changing market dynamics, print providers must rethink their approach, and a strategic marketing plan is the roadmap. InfoTrends will work with you to develop your plan and your action steps to achieve results that are appropriate for your company.
- Achieving Operational Excellence
We can help you achieve operational excellence by improving efficiencies and reducing costs that impact bottom-line profits.
In today’s wide format print market, print service providers face many challenges when it comes to developing an effective sales strategy and generating new business. Many small businesses are so focused on day-to-day operations that they have little time to dedicate to developing a sophisticated marketing approach. This lack of resources is compounded by the fact that print buyers span a broad range of vertical markets, each with different needs. A tailored approach to selling into each of these markets is ideal, but it is simply not the reality for many businesses. Growing the wide format business requires next level marketing and business tools that more closely integrate print service providers and buyers.
The BDS Wide Format service provides the resources for meeting the needs of organizations, from the merchandising manager to print buyer. This subscription service supplies marketing tools to target vertical segments, as well as in-depth insight for customers on application eco-systems for key applications and markets. It offers print service providers insight on: key business decisions that lead to wide format graphics print service demand, industries that will drive future growth for wide format digital graphics, and emerging technologies that will transform the signage market. The service provides “how-to” resources to develop digital business strategies, winning applications and workflows, and solid technology solutions for wide format. The service also assists direct and dealer sales teams in working with clients to drive new print and non-print revenue streams.
We provide our clients with customized support throughout the year with daily, weekly, monthly, quarterly, and annual deliverables. Service subscriptions include timely and informative insights on current and future market trends and developments. Deliverables range from news and analysis to in-depth primary research, market sizing, and forecasting.
Forecast & Market Size
All forecasts are updated annually and focus on North America, with worldwide coverage where available. They include discussion and analysis of market conditions, technologies, competitive environments, and product and market segment lifecycles that will impact growth rates.
Focused on hot industry topics, these timely studies provide in-depth primary research on subjects that affect product development, product marketing, sales management and training, and overall strategic planning.
Researched and written by our consultants, these deliverables provide an analysis of industry trends, issues, and events. This typically includes analysis on new products and technologies, markets and market segments, events, or broad issues affecting strategic directions and opportunities.
Inquiry & Consultation
Benefit from ongoing and direct access to our staff of experts, who are able to answer inquires, engage in market discussions, and provide consultation on forecast data, industry developments and strategic planning. A comprehensive understanding of your industry enables our team to provide customized, actionable information and advice for your individual business needs.
Written summaries of significant technology and market developments affecting the digital imaging and document solutions industry. News is provided on a daily basis, compiled regularly, and available to clients via our online repository.