As analysts, we are often invited to meet with vendors for analyst events where we often don’t know what the announcements or focus will be. That was the case when we travelled to Nashville, Tennessee’s Sound Kitchen Studio last week for a GMC Software event billed as “Not Your Typical Analyst Summit!”
GMC Software is a company that has grown and stretched many times since they began selling composition software in 1984. Since Neopost acquired GMC in 2012, they have continued their push into the omni-channel market. As part of the Enterprise Digital Solutions division of Neopost, GMC benefits from access to analytics, output management, and address cleansing through sister companies Human Inference, icon Systemhaus, and Satori Software. This allows them to work on large projects with diverse teams to create smart and efficient processes. Today, they are consistently viewed as a leader in the Customer Communication Management (CCM) omni-channel market.
We learned that GMC is continuing to invest in developing their solutions, and investing in closer relationships with the teams at Human Interface in the Netherlands, at Satori Software in Seattle, and with the latest addition to the team, icon Systemhaus out of Germany. Going forward this provides a substantial advantage to existing customers, and opens the door to acquiring new customers with strong needs that span data analytics, address management, mail management and composition for multi-channel delivery.
We noted that GMC is making a concerted effort in the mobile channel. While other traditional CCM players may be checking that box, they don’t appear to be as proactive about their desire for mobile-only wins against emerging financial technology competitors. It is great to see them being proactive in addressing these competitors, who are effectively pulling communications out of the traditional CCM workflow.
