The Key Point Blog

06/17/2020

Marc Mascara, Ryan McAbee & German Sacristan

Virtual Event Coincides with Original drupa 2020 Date

On June 15, 2020, the Eastman Kodak Company held a long-awaited press conference. Print vendors are now exploring how to best introduce the products that they’ve developed over the past year or two with the delay of drupa.

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06/16/2020

Colin McMahon

Revealing and Ratifying the Misconceptions Surrounding Gamification

Gamification as a term has sadly suffered the fate of so many other new concepts: It became a buzzword. In part three of our gamification series, we’re going to be looking at how gamification can be misused and shortcuts to avoid if you consider implementing it within your organization.

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06/15/2020

Christine Dunne

Devices, Associated App, and Content Enable Home Learning

HP is launching new home printers at a time when everybody is home. These new ENVY devices, which are targeted at home learning, integrate new and innovative features responding to clear trends in the market.

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06/11/2020

Eric Zimmerman

Based on Results from a Collaborative Survey with the China Sign Association

To help understand the current business environment in China, Keypoint Intelligence partnered with the CSA to conduct a survey of their registered members to discuss initial effects of COVID-19 and what economic recovery and business reopening will look like for China in the months to come.

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06/10/2020

Lee Davis

Nailing Presentations from Home

Captivating an audience is hard enough when you’re in the same room, but it is harder when your audience is in a remote location. Microsoft PowerPoint has a feature that can help us delver better presentations.

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06/09/2020

Carl Schell

Focusing on Potential Benefits in Time of Unrest

Until a vaccine is available, the world can’t return to pre-COVID-19 conditions—even with a cure, a “new normal” is already under construction.

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06/08/2020

Deborah Hawkins

Thinking Positive in Difficult Times

e-dox AG was one of the first German dealers that posted anything about keeping customer service running through the pandemic. We spoke to Marcus Putschli, e-dox AG’s Founder and CEO, to hear how business has adapted and/or changed in the short term and for the long term.

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06/04/2020

Anne Valaitis

Connected, Collaborative, Secure

On May 26, 2020, HP announced new additions to its Personal Systems line of products. These include new EliteBooks, the HP Collaboration All-in-One G6 with Zoom Rooms, and external monitors.

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06/04/2020

Riley McNulty

A Mosaic of Printing & Imaging Vendors

As the earnings season winds down, we have reviewed a selection of quarterly earnings announcements to measure COVID-19’s impact on printing and imaging manufacturers over the first four months of 2020.

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06/02/2020

Eve Padula

Educating Customers in the Age of COVID-19

The COVID-19 pandemic changed our industry almost overnight, and today’s businesses are now thinking very differently about their bottom lines, profit projections, and revenues. We all understand that it’s important to develop a sound marketing strategy during these uncertain times, and educating your customers is a vital component of this strategy.

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