The Key Point Blog

06/21/2022

Eve Padula

An online presence is key to increasing brand awareness

Establishing an online presence through social media can be critical to increasing brand awareness in today’s business environment. We discuss here the differences in certain platforms as well as the means to best utilize several popular apps and sites.

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06/21/2022

Eric Zimmerman

Looking forward at the wide format print market

Wide format is a resilient industry and as public events continue to open back up in full force, it’s no wonder that these shows were so busy. We discuss here our outlook for the industry.

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06/17/2022

Jean Lloyd

Looking at the Gulf Print and Pack 2022 show

The Gulf Print and Pack event was held at the Dubai World Trade Centre from May 24th-26th, 2022. We discuss here some of the key points from the show as well as a clear celebration of the printing and packaging technology.

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06/16/2022

Carl Schell

Company’s President of Dealer Sales discusses diversification, supply chain, and plenty more

Diversification beyond print at the OEM and dealer levels was happening long before the pandemic hit, and it has only increased in frequency. This interview between Carl Schell and Konica Minolta's Laura Blackmer explores this level of diversification as well as supply chain issues and other topics.

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06/16/2022

Mark Davis

Are you getting the most out of your printed marketing campaigns?

Despite mass digitization of marketing over the last 25 years, direct marketing has continued to grow in terms of uptake and consumer response. We discuss here four top trends for diversifying direct marketing campaigns.

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06/15/2022

Johnny Shell

A recap of FESPA Global Print Expo 2022 in Berlin

Attendees of the FESPA Global Print Expo 2022 in Berlin showed up en mass to see the latest printing, media, and software solutions from over 325 exhibitors. We discuss here some of the key exhibitors as well as the products shown.

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06/14/2022

Jean Lloyd

And maybe a better publicist for the market

Despite its size and contribution to the global economy, the packaging industry is often compelled to justify the need for its existence because of a supposed negative environmental impact. We discuss here the accusations leveled at packaging as well as solutions to address these issues.

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06/14/2022

Lee Davis

If you make money selling print, then you can also make money selling these products

Collaboration and meeting room technologies from InfoComm 2022 (and the problems that they solve) that can help office equipment dealers evolve beyond print.

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06/13/2022

Carl Schell

Company continues transformation through products, services, positive energy, and honesty

Creating a sense of closeness at a big, in-person event can be difficult to pull off. Fortunately for Oscar Sanchez and everyone else at KYOCERA Document Solutions America who was involved with its most recent dealer meeting, they did so with relative ease.

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06/13/2022

Mark DiMattei

3D printing and assistive technology are making progress

While there have been a number of advancements in additive manufacturing, we have recently seen its use in the medical field. We discuss here how 3D printing and assistive technologies have developed to assist those with specific needs.

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