The Key Point Blog

05/19/2020

Eve Padula

Smart Planning During a Time of Pause

Keypoint Intelligence’s research has confirmed that most print service providers have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. In times like these, it’s actually more important than ever to focus on the marketing element of your business strategy.

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05/18/2020

German Sacristan

Figuring out How to Get through a Pandemic

During the COVID-19 pandemic, we have two choices: we can react to what is happening or act before it does. If we hope to influence the outcome, we must shift our focus from what is going to happen to what we want.

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05/14/2020

Ryan McAbee

Insight from the Software Investment Outlook Studies

This article promotes Keypoint Intelligence's European and North American Software Investment Outlook reports. These research reports can help PSPs evaluate financial health and operational execution.

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05/12/2020

Colin McMahon

Epic Meaning and Calling People to Action

Gamification has the power to impact your business on multiple levels every day. This is part two of our series on the subject matter.

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05/07/2020

Christine Dunne

Innovation, Manufacturing, and Philanthropy Mix to Address New Reality

The office technology and production printing sectors continue to use innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis. This blog reviews many of these initiatives.

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04/23/2020

Colin McMahon

The Importance of Market Research Firms

Many market research companies, Keypoint Intelligence included, hire industry experts to help create and refine content. This is a logical move as we tend to have more hands-on experience than the layperson—not to mention a greater familiarly with the challenges impacting our industry.

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04/23/2020

Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

As the United States grapples with the impact of the coronavirus, most states have implemented strict social distancing guidelines and have shuttered large sections of their economies.

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04/21/2020

Marc Mascara & Eve Padula

Consumer Preference Takes Center Stage in Today’s Uncertain Times

Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.

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04/20/2020

Colin McMahon

Is Coronavirus Triggering Industry 5.0?

The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. So, with all this disruption, could it be possible that the coronavirus has caused a premature change in industry operation?

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04/14/2020

German Sacristan

Estudios Durero Thinks with Its Heart

Most companies today are struggling, while others have found a way to adapt to the current environment—most likely, this will pave the way to future success.

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