The Key Point Blog

10/30/2020

Eve Padula & Marc Mascara

This customer communications stuff just got real!

Consumers are rethinking how they prefer to communicate, and the pandemic is wreaking havoc with customer communication channel preferences. This blog explores how to overcome the challenges of the pandemic and channel fatigue.

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10/29/2020

Keypoint Intelligence

This week’s theme: “The Future of Connected Devices”

In the fifth and final blog of our NCSAM series, we explore the future of cybersecurity through expert opinion and outside studies.

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10/27/2020

Mack Brothers

Is there a recipe for growth in today’s economy?

In Part 1, we will be looking at the concept of a "secret sauce" for success and how it applies to your teams. This blog explores how to get the best out of the people you work with.

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10/26/2020

Eve Padula

Fostering loyalty in a multi-channel world

A positive customer experience is key to business success because happy clients are more likely to become loyal customers who generate repeat business that can improve your revenues. This blog explores how you can better your customers' experiences.

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10/26/2020

Ryan McAbee & Eve Padula

A virtual industry event where all are invited

This blog explores the first day of the PRINTING United Digital Experience—a three-week-long virtual event for product announcements, exhibitor showcases, and educational opportunities. It also previews Keypoint Intelligence's involvement at the show.

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10/22/2020

Eve Padula & Marc Mascara

Consumer purchasing preferences push boundaries of CMYK+ direct mail

We have witnessed a recent explosion of new equipment and finishing devices that are capable of producing exceptional applications with CMYK+ and embellishments. This blog explores the use of CMYK+ and who it should be geared towards.

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10/20/2020

Ryan McAbee

Disruption in equipment placements impacts the DFE market

The market for DFEs is being impacted by the disruption in equipment placements from the COVID-19 pandemic. This blog looks at our most recent DFE forecast to see how great this impact can be.

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10/15/2020

German Sacristan

The change to the digital print equipment demand ecosystem

When it comes down to print purchasing, COVID-19 has accelerated the natural transition for some consumers and businesses to purchase online at an even faster rate.

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10/07/2020

Keypoint Intelligence

This week’s theme: “If You Connect It, Protect It”

For the first week of NCSAM, this blog explores the unknown dangers of smart devices and provides the National Cybersecurity Alliance's "commonsense checklist" of solutions to overcome common weak points.

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10/05/2020

Christine Dunne

Shifts occurring in portfolios, payment plans, and personnel

Australian office equipment dealers are taking on new products and services, right-sizing, and looking into new financial options for clients in the face of COVID-19, according to Keypoint Intelligence’s interviews with ten dealerships across the country. This blog explores some of these key findings.

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