The Key Point Blog

10/02/2020

Jamie Bsales

Expands successful “bug bounty” program to office-class HP Original Ink and Toner cartridges

HP is expanding its "bug bounty" program to ink and toner cartridges. The company is challenging four professional ethical hackers to identify security vulnerabilities and risks that might be lurking in the firmware found in office-class HP Original Ink and Toner cartridges.

Read

09/29/2020

Jamie Bsales

Help us honor the products and technologies that will shape production printing for years to come

Due to the pandemic, the analysts at Keypoint Intelligence felt it was imperitive to showcase the accomplishments of the hardware manufacturers and software developers unable to showcase their devices at tradeshows. This blog previews the Buyers Lab (BLI) Outstanding Innovation awards in Production Print webinar.

Read

09/29/2020

Jim Hamilton

Metrics for a pandemic user conference

The recent thINK Ahead 2020 Live Virtual Event for Canon Solutions America was scheduled for late August/early September, but was postponed for a virtual event held on September 2, 2020. This blog explores some of the highlights from the show.

Read

09/28/2020

Eve Padula

Even digital natives are turning to direct mail

Even before COVID hit, consumers were already experiencing digital fatigue. This blog explores how to cut through the clutter by optimizing print communications.

Read

09/25/2020

Ryan McAbee

The many ways Solimar is evolving for the industry and its customers

Delayed from May, the annual Solimar User Conference took place digitally over three days this week. The event centered around the tagline of “evolved” to highlight how their solutions are evolving to meet the needs of the industry as well as how PSPs need to evolve with them.

Read

09/24/2020

Colin McMahon

Examining recent AR case studies surrounding education during the COVID pandemic

With many US school systems opting for remote studies or hybrid plans to slow the spread of the pandemic, AR is fast becoming a new tool for educators to bring the classroom home. This blog explores some of the options available.

Read

09/22/2020

Eve Padula

Most attendees were local amid pandemic concerns

While APPPExpo was postponed from its original April date due to the pandemic, the show was still able to connect interested parties on location and digitally. This blog explores the highlights from the show.

Read

09/17/2020

Eve Padula

Traditional Print Sees a Resurgence as Digital Fatigue Sets In

Digital marketing dominates how businesses communicate with their customers, but consumers have conditioned themselves to tune it out because they encounter so much of it. This blog explores how to use print to break through digital fatigue.

Read

09/15/2020

Riley McNulty

An Excerpt from Keypoint Intelligence’s Vertical Vision Multi-Client Study

The US economy continues to undergo significant revolutions because of the ongoing pandemic. This blog explores how to pursue vertical markets in a post-COVID world as discussed in our latest multi-client report.

Read

09/09/2020

Eve Padula & Colin McMahon

Annual Event Goes Virtual Amid Pandemic Concerns

The annual thINK conference is an invitation-only event designed for Canon Solutions America inkjet customers and prospects. This blog explores the key topics from this year's conference.

Read