The Key Point Blog

05/03/2022

Deborah Hawkins

An important new insight for all printer, supplies, and paper brands

No one needs to be told that online purchasing increased during the pandemic, but Keypoint Intelligence’s latest Multi-Client Study, A4 Hardware and Supplies in the E-Commerce Channel, looks much deeper at future “stickiness” for many customer groups.

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05/02/2022

Rachel Dean

Series speaks to hybrid working and increased collaboration

Sharp recently announced the launch of its first seven new color models that will replace Sharp’s complete lineup of A3 office color and monochrome devices. We discuss here the impact and implications this will have on the market and for the company.

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05/02/2022

Rachel Dean

The company is expanding its portfolio with four new devices

HP Inc. recently announced additions to its HP ScanJet Pro and Enterprise series. We discuss here how this new lineup will impact the company as well as promote digitization of hardcopy files.

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04/29/2022

Priya Gohil

Our shops now have robots

Additive manufacturing is becoming less theoretical for many consumers as more locations are making use of 3D printing. We discuss here some examples that can be seen in the UK that range from upcycling plastic to producing vegan food options.

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04/29/2022

Lee Davis

Armed with Fujitsu’s scanner tech, Ricoh has an impressive arsenal of digital workplace tools

Ricoh announced that it is purchasing an 80% stake in Fujitsu’s scanner business. We discuss here the implications for both companies as well as the affect this purchase will have on the scanner market.

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04/28/2022

Keypoint Intelligence

Print is huge, mistakes don’t define you, and benefits matter

Before I depart as Consulting Editor at Keypoint Intelligence for a new opportunity, I wanted to share three lessons I have learned from my 10 years with the company.

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04/27/2022

Jamie Bsales

Proprietary study results in BLI Pacesetter Award in Comprehensive MPS Programs

MPS is again a leading engine for growth and profitability in the office equipment market.

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04/27/2022

Johnny Shell

The unexpected, yet beneficial aspects that can fuel our creativity

The print-on-demand industry continues to grow by double-digits each year, fueled by custom-made t-shirts, mugs, and bags that can be made without the hassle of inventory management. We discuss here how print-on-demand has changed the market as well as provide some options for would-be designers looking to make their own products.

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04/26/2022

Mark Davis

Canon’s new offering for the SOHO market

Canon has announced three new product series, expanding their offerings for the SOHO market.

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04/25/2022

Eve Padula

Emerging technologies can help your direct mail pieces hit their target

Although direct mail campaigns hold an important place in the overall media mix, many marketers still question the value of investment or do not understand how to modernize their direct mail pieces for maximum impact. Here, we discuss the main concepts of color theory and how they can affect a printed piece as well as the viewer.

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