The Key Point Blog

11/01/2017

Keypoint Intelligence

The annual PDN PhotoPlus Conference & Expo (PPE) was held October 26-28, 2017 at the Jacob Javits Convention Center in New York City. PhotoPlus Expo (PPE) draws a sizeable crowd from the surrounding metropolitan area and has become one of the East Coast’s largest photography, filmmaking and digital imaging events. The show highlighted 250 exhibitors and was expected to draw nearly 20,000- attendees. Canon, Nikon and Sony once again were PPE show floor anchors, as they were the vendors closest to the main floor entrance, and occupied the largest exposition real estate. Although this is one of the biggest photography events on the East Coast, there were no new cameras introductions during the expo but that doesn’t mean there wasn’t a lot to do and see on the show floor.

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10/31/2017

Keypoint Intelligence

The DMA reached an impressive milestone in 2017, hitting its 100-year anniversary as an organization. While this was cause for celebration at this year’s &THEN conference in New Orleans, much more time was spent looking ahead than reflecting on the last century. This comes on the heels of the DMA’s name change earlier this year, from Direct Marketing Association to Data & Marketing Association. In his opening remarks for the three-day conference, DMA CEO Tom Benton attributes this change to the modern role of data as the lifeblood of all marketing. It powers and improves all marketing activities and enables 1:1 at scale, he notes.

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10/17/2017

Keypoint Intelligence

After missing Print17 and BTA in Philadelphia because of Hurricane Irma, I was more than thrilled to travel out of my home state of Florida to attend Loffler’s Tech Fest 2017 in St Paul, Minnesota this past month!  Tech Fest is a one-day annual event that Loffler hosts bringing partners and companies together to learn about the latest technology trends and tools. Their focus on educating the audience about a technology refresh, message of helping customers and giving back to the community was clear throughout the entire day. If you haven’t heard of Loffler, you might want to check them out. They started their business in a garage in 1986 and have grown to become one of the mega-dealers in the United States.

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10/16/2017

Keypoint Intelligence

In the world of print production software there is no better example of a love/hate relationship than between print service providers and their print MIS solution. Print MIS solutions are, or should be, the one record of truth for the business which means the solution touches every function and every employee within the shop. Therein lies the problem. Print MIS solutions take a long time to setup and implement in the shop, assuming internal resistance does not derail the entire project.

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10/09/2017

Keypoint Intelligence

The printing industry transitioned over the past four decades from a craft to a manufacturing process, driven by an endless stream of enabling technologies. The communication landscape continues to shift and evolve leaving print to compete against the speed, cost, and targeting capabilities of digital channels. Competition also remains stiff within the industry which remains focused on reducing costs through automation. The next decade will be about redefining print manufacturing to make it smarter as we transition to the next industrial revolution.

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10/04/2017

Keypoint Intelligence

Underpinning a very successful LabelExpo 2017 was talk workflow and talk of speed. This year in Brussels we saw not only new technology for label production and finishing running at higher speeds, but we saw a growing emphasis on the workflow that drives production, with echos of Industry 4.0 and the Internet of Things in the subtext of every press conference and every workflow demonstration.

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10/04/2017

Keypoint Intelligence

Labelexpo, the biannual tradeshow of the label industry, took place September 25 to 28 in Brussels and, thirty years after its start, it retains its momentum and “giant” status, with over 650 exhibitors and 30,000 visitors, most from Europe but many from Asia, the USA, and Latin America. Digital printing was at the core of the show, in big booths of all the top EP and inkjet printer vendors (HP Indigo, Xeikon, Domino, Durst, Screen, and others) and at the stands of many others, including a few entrants that are both new and significant. Before producing a detailed report for consulting clients, the InfoTrends division of Keypoint Intelligence offers the following conclusions from the 2017 Labelexpo:

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10/03/2017

Keypoint Intelligence

Where will printers make money in the future? Some say it will be from digital printing? But digital printing is usurping analog volumes, and analog volumes are not growing. To grow, the printing industry must find new products and new services.

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10/02/2017

Eve Padula

The proliferation of social media makes it possible for consumers and businesses to spread the word about events, causes, and pretty much anything faster than ever before. Over the past few years, we’ve seen quite a few social media challenges. Back In 2014, the Ice Bucket Challenge increased awareness about ALS (Lou Gehrig’s Disease) while also raising $109 million for the charity. During 2016, the Mannequin Challenge became a social media sensation. Not to be outdone, the Paper and Packaging Board issued its own How Life Unfolds challenge of its own over the summer. This 15 Pages a Day Challenge is a paper-based reading program that’s great for people of all ages and literacy levels.

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09/28/2017

Lee Davis

Do You Know about the Many Forms of OCR?

Businesses are privy to the benefits of going digital: fast and easy access to pertinent information along with the ability to share information with others all over the globe, in near real time, so workers can be more productive and collaborate more effectively.

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