Canon U.S.A. Continues The Tradition Of Sponsoring The New York Yankees And Madison Square Garden
01/30/2012Company also Announces Sponsorship of the New Era Pinstripe Bowl Played at Yankee Stadium
LAKE SUCCESS, N.Y., January 30, 2012 - Continuing the tradition of sponsoring world-class sporting events and franchises, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the Company has extended sponsorship deals with the New York Yankees through 2014, and Madison Square Garden. Additionally, Canon U.S.A. will sponsor the New Era Pinstripe Bowl at Yankee Stadium through 2013.
As part of the three-year renewed sponsorship with the Yankees, Canon will remain the "Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees." The sponsorship will continue to include exposure on rotating signage behind home plate during each game, as well as an outfield wall sign located in left field.
The New Era Pinstripe Bowl, which started in 2010, marked the return of the college football bowl season to the Bronx for the first time since 1962. The annual match up features a school from the Big East and Big 12 conferences. Yankee Stadium hosted the 2011 New Era Pinstripe Bowl with Rutgers University of the Big East Conference defeating Iowa State University of the Big 12 Conference 27-13.
Canon sponsored the 2011 New Era Pinstripe Bowl as part of a three-year commitment, marking the first time Canon has sponsored a college football game. The sponsorship features LED animations, branding exposure on the general concourse televisions, and a print advertisement in the official game program.
Canon is also pleased to continue its long-standing sponsorship of Madison Square Garden. Under the terms of the agreement, the Canon logo will be displayed on a pair of dasher boards during all Rangers regular season games and the first round of the playoffs at Madison Square Garden.
"Canon is proud to continue sponsorships of such iconic sports stadiums that are home to some of the most storied franchises in sports history," said Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A. "We look forward to continuing our relationships with the New York Yankees and Madison Square Garden, and are very excited about our newest sports endeavor, the New Era Pinstripe Bowl."
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks fourth overall in patent holdings in the U.S. in 2010†, and is one of Fortune Magazine's World's Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.