HP Unveils Breakthrough Color Inkjet Web Press Technology, Showcases New HP Indigo Portfolio at drup

High-impact exhibit features real-world digital applications to help print service providers grow their businesses

DUSSELDORF, Germany, -- HP today demonstrated its first full-color HP Inkjet Web Press operating at an increased speed of 244 meters (800 feet) per minute, 33 percent faster than existing models.

Also at drupa 2012, the graphic arts industry's most significant tradeshow, HP announced strong market acceptance of its new portfolio. These deals include five beta customers for the HP Indigo 10000 Digital Press, the first sheet-fed HP press on the market supporting a larger B2-size (29-inch/75-cm) format. The new series of B2-format HP Indigo presses introduced in March are capable of producing almost any commercial print job and a much broader range of packaging applications.

HP also has signed agreements with more than 70 print service providers (PSPs) for the new HP Indigo 5600 and 7600 Digital Presses, which offer improved productivity and color image quality for commercial applications, such as marketing collateral, direct mail and publishing. Available now, the HP Indigo 7600 also provides high-value effects that help PSPs create unique decoration for invitations, greeting cards, luxury product brochures and other print materials.

In addition, HP announced it has already received orders for its first complete high-speed mono and color imprinting solutions and its new series of higher-speed inkjet web presses featuring new inks, printheads and glossy coated paper that support faster print speeds without compromising image quality. The company now has installed more than 70 HP Inkjet Web Presses worldwide, which have produced a cumulative total of more than 11 billion pages.

"We're driving an unstoppable transformation from analog to digital printing, where our broad portfolio of digital solutions is reshaping the products and services PSPs can offer their customers," said Christopher Morgan, senior vice president, Graphics Solutions Business, HP.

HP's drupa stand in Hall 4 at Messe Dusseldorf reflects HP's industry leadership in high-quality, versatile and productive color-printing solutions. The HP stand features the 10 new digital printing systems announced in March to help PSPs grow their businesses with reliable, high-productivity operation and a broad color gamut for rich, accurate image reproduction.

Capturing new applications with higher-speed color inkjet printing
HP Inkjet Web Press technologies - first unveiled at drupa 2008 - have helped customers achieve significant advancements in publishing, production mail and other applications. The new HP T410, T360 and T230 Color Inkjet Web Presses feature new advanced inkjet printhead technology and nanotechnology pigment inks, supporting higher speeds without compromising image quality.(1)

"With the improved productivity and quality of HP printing systems, we see inkjet presses now extending beyond direct mail and publishing applications to penetrate the market for high-volume general commercial print," said Morgan.

Strong rollout for the new HP Indigo Digital Presses
The first beta installations for the HP Indigo 10000 will be made in late 2012, with commercial availability scheduled for early next year. Beta users will include Consolidated Graphics (U.S.), Elanders (Germany), Old City Press (Israel), Precision Printing (U.K.) and Wing Hung Group (Hong Kong).

"Having the B2-format will offer greater efficiencies and the opportunity for new jobs that presently cannot be produced on digital presses," said John Lau, chairman, Wing Hung Group.

Available now, the press offers unique special effects that help PSPs create higher-value decoration for invitations, greeting cards, luxury product brochures and other print materials.

Additional information is available at www.hp.com/go/HPdrupa12, www.hp.com/go/drupa and through the HP Graphic Arts Twitter feed at www.twitter.com/hpgraphicarts and YouTube channel at www.youtube.com/hpgraphicarts. Join or follow the conversation using the #Hpdrupa hashtag.

(1) Compared to the HP T400, HP T350 and HP T200 Color Inkjet Web Presses.