Portable Label Printers: Comparing Devices' Total Cost of Ownership
April 30, 2018
This whitepaper helps potential users of portable label printers understand what they could expect to spend on printers, various cartridges, cost per label, and potential TCO prices.
The Coming Soon Revolution in Commercial Printing
March 26, 2018
Adopting a Universal Graphics Engine opens the door to Smart Print Manufacturing. The print industry is in a period of change. It is not unprecedented change, but it is change. That transformation is altering how content creators design and execute their vision, and how print providers engage with their clients. Listen to the webinar.
Sharp's Approach to Differentiate
February 26, 2018
Dealers are looking for new and fresh ways to differentiate their offerings. Sharp found a way by promoting fresh, clean drinking water. At the Sharp National Dealer Convention, Keypoint Intelligence - InfoTrends was introduced to a new technology sold exclusively by Sharp in the US that harvests fresh clean drinking water from the sky. In a recent interview to gain insights into the new technology, we asked Ron Dorfman (CEO/Founder of Skywell) a few questions.
Table Top Label Printers: Comparing Devices' Total Cost of Ownership
July 06, 2017
Tabletop color digital label printers are becoming increasingly popular among small and medium-sized manufacturers and other business end users, including some small print service providers. As with most types of printers, operating costs for tabletop color digital label printers make up the majority of the total cost of ownership for a given model. Keypoint Intelligence, a special supplier of testing services for the printing industry, brought three top models into its laboratory for evaluation in terms of total costs of ownership (TCO).
Locate Opportunity with Geomarketing
April 09, 2017
Adding location-based GEOservices to draw a fence around where you should be pinpointing brand marketing efforts ensures that you deliver the right message to the right doorstep or mobile device, every time. Not only is there engagement, but by eliminating ineffective marketing, there are cost savings. This white paper explores the opportunities involved using these geomarketing techniques.
Meeting Clients' Needs with Geomarketing
April 07, 2017
The team at locr have a set of GEOservices offerings that can be customized to meet the need of any Print Service Provider (PSP) or Marketing Service Provider (MSP) in the world. Using the same technology that guides your car to an unfamiliar location, locr maps and GEOservices open the door to adding different types of maps to mailings and mobile apps, as well as offering marketing optimization and mailing optimization services that you can position as cost savers to your clientele.
documobiFUSE: Making Print Integral to the Mobile Experience
August 10, 2016
In this white paper, InfoTrends examines how marketers and service providers must re-engineer their processes, platforms, and organizations to accommodate today’s always-on consumers.
Quality in Production Digital Color
May 11, 2016
InfoTrends examines how Canon has taken the key aspect of output gloss levels to give users the ability to adjust these to optimize the results for a specific media. This aspect of ‘gloss optimization’ is important because it provides offset-like output and makes it possible to use digital and offset output interchangeably for a range of job types.
Print Three Drives Significant Online Growth Using RACAD TECH’s Technology
January 13, 2016
In this case history, InfoTrends explores the situation, the solution, and the result of Print Three's use of RACADTECH’s software solutions to provide customers with a convenient way to submit and personalize (VDP) files for printing that minimizes the amount of interaction needed between the print shop staff and customers.
Optimizing Print to Mail:The Pitney Bowes AcceleJet Printing and Finishing System
September 23, 2015
Pitney Bowes has announced a new product that fits well in the gap between existing cut-sheet electrophotographic and continuous feed inkjet color products. This gap, known as “the Zone of Disruption,” is an area where high-speed and cost-effective products are challenging existing offerings. In this white paper, InfoTrends will explore the market trends that are driving users to cost-effective inkjet solutions