Trade Shows & Events

EFI Connect 2020 Sessions
Jan 24 2020
Las Vegas, NV

Pat McGrew and Karen Kimerer will provide educational sessions during the 2020 EFI Connect Users’ Conference.

During the event, they will present 3 sessions including:

Wednesday, January 22
Breakout 2
9:30 am - 10:45 am

3 Executable Transformations for the Digital Future
Pat McGrew, Senior Director, Production Software and Services

Growing your business usually requires expansion into new customer segments and expanding your range of applications. Everyone in the business will need a keen understanding of new supply chain demands, technologies, workflow options and a host of changes across the business. This is transformational change and it requires vision, strategy, planning and buy-in from your staff because everyone will be asked to adjust – from the sales team to customer service, from prepress to the production floor, and shipping as well as business management teams. Here are proven paths to transformational change to apply to your graphic communication business, with additional guidance for execution in companion sessions.


  • Turning the vision into reality
  • The Crawl, Walk, Run approach
  • Including your staff on the journey
  • A starter kit for planning your transformational change

Wednesday, January 22
Breakout 6
3:30 pm - 4:30 pm

Linking Transformational Ideas to Execution
Pat McGrew, Senior Director, Production Software and Services & Karen Kimerer, Director, Production Services

Misunderstanding what it takes to execute on transformational change that leads to business growth and expansion can derail even the best plans. The Harvard Business Review tells us that 70% of attempted business transformations fail, but companies do succeed by incorporating people, processes and technologies into their transformation plans. Here you will find the guidelines for executable transformations that will carry your business into the future.


  • Identifying the three top hurdles to change in your company
  • Overcoming the three hurdles of transformational change
  • Active executive support combined with active team leadership is required
  • Integrating sales into the change process is essential

Thursday, January 23
Breakout 9
1:00 pm - 2:00 pm

Sales Team Transformation for Growth
Karen Kimerer, Director, Production Services

The digital future of your company requires a sales organization that thinks expansively and executes with confidence. From where you are today to where you want to go in the future, what are the key sales organization changes your team will require? Here are three requirements for your sales team to go after new opportunities and to grow relationships with existing customers.


  • Equip the sales team for success
  • Build playbooks that overcome objections and identify increment adds to the sale
  • Identify paths to expand print volumes

For more information or to register, click here.