The 2018 U.S. Digital Interchangeable Lens Camera Study

08/23/2018

ILC revenue now makes up about 80% of the camera hardware market. The ILC market is divided into two segments: DSLRs and mirrorless interchangeable lens cameras. DSLRs still account for the majority share of sales, but mirrorless cameras are getting more attention and steadily gaining share. Expectations are high that new entries will accelerate the gains. This study will build on previous research to examine the importance of photos and photography in consumers' lives as well as analyze what motivates them to purchase. 

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