Article: Sign Africa - August 16, 2024
What trends do you predict for the future of the print industry in relation to digital media?
Jean Lloyd, Global Principal Analyst – Digital Labels and Packaging at Keypoint Intelligence, said that the future of the print industry is closely tied to the integration of digital media, creating a hybrid landscape where both mediums complement each other.
‘One significant trend is the increasing use of personalised print, driven by data from digital platforms. Variable Data Printing is far from new in digital printing, but it was never the success we expected; it appears the world is ready for it now. As consumers demand more personalised experiences, print will adapt by leveraging digital insights to deliver customised content in packaging, marketing materials, and other printed communications,’ said Lloyd.
Another trend is the rise of interactive print, where traditional print media incorporates digital elements like QR codes, NFC, and augmented reality (AR). ‘These technologies allow print to bridge the physical and digital worlds, providing consumers with a more engaging and immersive experience. Sustainability will also play a crucial role, with the print industry embracing eco-friendly materials and processes driven by consumer demand and regulatory changes,’ added Lloyd.