Company News

Keypoint Intelligence recently published a Buyer Persona Analysis of Gen Z consumers for OEMs looking to market to this audience. The report looks at what channels this demographic interacts with, values as it relates to brand selection and loyalty, and what marketing tools can be effective in reaching a Gen Z audience.

Keypoint Intelligence, a global data and market intelligence firm for the digital print and imaging industry, today announced that it has acquired ProPrintPerformance based out of Stockholm, Sweden. With this acquisition, Keypoint Intelligence expands its reach globally, securing the number one position in consulting, training, platform development and testing in the production print market.

Keypoint Intelligence recently published the results and analysis of a survey focusing on apparel decorators in North America. This report evaluates the overall business performance for a variety of decorative apparel techniques including embroidery, screen printing, dye sublimation, direct-to-garment (DTG), and a range of heat transfer technologies. Additionally, the study explores other topics such as productivity issues, fabric types, costs and prices, and performance of sales channels.

Keypoint Intelligence, a leading global data and market intelligence firm for the digital print and imaging industry, is excited to announce the launch of quote iQ, the company’s latest sales rep configuration price and quoting (CPQ) tool. The new sales rep configuration price and quoting (CPQ) tool sits at the dealer opportunity level and connects to the dealers’ back-office systems to create a real-time unified data warehouse to simplify their CPQ process into a simple-to-use online experience.

Keypoint Intelligence, a global data and market intelligence firm for the digital print and imaging industry, is excited to announce the launch of its new Price Book Catalog Connector for AgentDealer®. This innovative tool will revolutionize the way users of the AgentDealer CRM platform access, manage, and update product information, making it easier than ever to deliver accurate and up-to-date product data for quoting.

Keypoint Intelligence announces the availability of the 2021-2026 Worldwide Digital Textile Forecast. The forecast includes devices, inks, and applications used in wide format roll-to-roll textile printers geared to fabric print manufacturing for garment/sportswear, home décor fabrics, and industrial textiles.

Keypoint Intelligence is pleased to announce they have entered into a strategic partnership with AgentDealer®, a CRM solution provider that custom builds solutions designed specifically for the Office Technology Industry.

Keypoint Intelligence is pleased to announce that Nancy Byrne has joined the company as the Vice President of Marketing. In this role, she will be responsible for Keypoint Intelligence’s marketing communications, including building the brand, expanding the digital presence, and developing programs to increase marketing effectiveness.

Keypoint Intelligence announces the availability of the Scanning and Workflow Trends Primary Research Study that explores document capture and workflow technology usage trends, underlying trends driving demand, and insight on how IT decision makers intend to invest their budget.

Keypoint Intelligence recently published a market forecast for direct-to-garment (DTG) printers for the years of 2021-2026. The forecast includes devices used exclusively for DTG printing, covering the range of devices from commercial entry-level desktop devices to industrial high-volume printers with several platens side-by-side including toner transfer (EP) printers that are competing in the commercial entry-level sector at a low price point. Direct-to-Film (DTF) placement figures are also included as a separate pivot table in the forecast deliverables.