Data Analytics

Turn data into intelligence through our visual analyticsiQ experience and deliver your data in a whole new way.

Discover and interpret data to make strategically-guided decisions

Our dedicated data scientists collect, clean, create ETLs, and conform to strict taxonomy and structure rules to ensure the most accurate, understandable outcomes. Our analyticsIQ platform can ingest a myriad of disparate data sources into its warehouse, normalize, and then connect them in a way that takes analytics to the next level.

Vertical Market Business Opportunities

Our Vertical Market Opportunities is a visual data analytics service that provides you with the latest Print Volume, Install Base, and Business Establishment information for you to make informed business decisions.

Visual platform delivers this information through traditional bar charts as well as geographic heat maps

Enables you to see any data at the national level but also by state, country, and zip code

Information can be further broken down by our 26 vertical markets, A3/A4, color/mono, speed segments, and single-function/multifunction

Channel Strategy Service

The Channel Strategy Service is 15 years in the making, collecting channel intelligence about office equipment, IT/VAR, managed IT services, and many other types of organizations in three continents.

Visual experience allows you to see the exact location of headquarters and branches for you to make decisions on acquisition targets, competition, territory saturation and mapping

Hundreds of criteria that can be used to filter and pinpoint the exact type of organization you are targeting, from types and brands of products to employee and annual revenue, along with professional services or vertical market focuses

Geoanalytics Services

Our Geoanalytics Services combines all our visual analytics products that can be aggregated and customized to provide an ultimate experience. Imagine overlaying your MIF (machines in field) and PV (print volume) data down to a zip code and then overlaying competitive channel points into that map.

Mash your data sources such as sales territories or your MIF and PV and overlay against the market data

See your penetration rates across 26 vertical markets and make better decisions on resource alignment for your salesforce and your service personnel

A Universe of Possibilities

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Meet Our Industry Analysts

Andrew Carroll

Platform Services Director

Andrew Carroll is a Director for Keypoint Intelligence's Data Platform Services. His responsibilities include conducting research, analysis, and forecasting of the supplies market as well as responding to client inquiries. Prior to joining Keypoint Intelligence, Mr. Carroll was employed at Understanding & Solutions as a consultant in the Digital Imaging and Consumer Electronics Sector. In this position, he was responsible for market research, analysis, and forecasting. Before working at Understanding & Solutions, Mr. Carroll served in a variety of marketing positions at Eastman Kodak over a period of 7 years. His most recent role at this company was Manager of Business Research Forecasting & Analysis for the Consumer Digital Group and Film Products Group in the Europe, Middle East, and Africa regions. Mr. Carroll has significant experience in the area of office and home inkjet printers and supplies. He holds a BSc degree in Management Studies from Brunel University, where he graduated with honours.

Expertise:

Inkjet Supplies
Marking Materials