As Associate Director at Keypoint Intelligence's Asia Pacific Headquarters in Tokyo, Masato Atoda partners with clients to address dynamic industry challenges, enhance operations, and drive sustainable growth across the print and document management landscape. With over 24 years of industry experience, Masato is an established thought leader within the printing industry.
Masato's dedication has been pivotal in enhancing client performance, with significant achievements in managing and advancing quarterly tracking programs and forecast reports for production printers, wide format printers, document image scanners, and direct-to-garment (DTG) solutions. Masato has also led key sessions at prominent industry events, such as the Japan Production and Packaging Conference and the Japan Wide Format Printing Conference, where he shared his insights on market trends in Japan and China.
Before joining Keypoint Intelligence, Masato served as a Marketing Manager at QMS and Radius. In these roles, he successfully launched numerous products, including printers, computer displays, and video capture systems, and spearheaded market expansion strategies that continue to influence the industry.
Outside of his professional life, Masato is an avid cyclist. He commutes by bicycle from his home to the office daily and enjoys cycling on weekends.
Greg Cholmondeley is the Principal Analyst for the Production Workflow Software and Customer Communication Experience practices at Keypoint Intelligence. With over 42 years of experience, Greg is a recognized authority in workflow automation, customer communications, strategic planning, and software solutions within the printing industry. He provides clients with critical data and strategic insights to overcome industry challenges, innovate products and services, and drive sustainable growth.
Greg’s passion for technology and problem-solving has been pivotal in helping clients apply and market innovative solutions that address pressing business challenges. As a pioneer in AI technology, he helps clients leverage AI to enhance efficiencies and improve products and services. Greg’s deep understanding of industry trends and perceptive analytical perspective help clients differentiate themselves in a competitive market.
Before joining Keypoint Intelligence, Greg was President of Printelligence, where he made a lasting impact in the production software marketplace. His expertise has been featured in In-plant Impressions magazine, and he has led sessions at major industry events like IPMA, Xplor, and the Print Industry Management Conference, covering strategic planning, software trends, and AI.
Greg holds a BS degree in Electrical Engineering from the University of Rochester and completed the Strategic Market Management program at Harvard Business School. Outside of work, he enjoys writing, music, and spending time with his family.
Rachel Dean is a Technical Editor for Keypoint Intelligence's Office Group with a focus on A3 and A4 printer and MFP hardware. She is responsible for creating and publishing private and public lab test reports, as well as articles and blogs for office hardware.
Rachel has over 20 years of experience in the office imaging industry. Prior to joining Keypoint Intelligence, Rachel spent 6 years at the European Headquarters of Sharp and almost 15 years with KYOCERA Document Solutions in the UK in various product planning and marketing roles.
As the Group Director of the Workplace Team at Keypoint Intelligence, Deborah Hawkins guides clients through intricate challenges, helping them innovate processes and propel sustainable growth.
With over three decades of experience, Deborah is a leading document imaging and workplace technology authority. As Group Director, she leads a team of expert analysts who deliver strategic intelligence, enabling clients to thrive in a dynamic market landscape. Under her leadership, the team has been instrumental in enhancing client performance, achieving significant milestones in global industry opportunity forecasting, and completing custom consulting projects on critical topics such as sustainability, the future of work, and digital transformation.
Prior to joining Keypoint Intelligence, Deborah worked in the vendor community as a product manager for a prominent vendor. She is a well-respected voice in the document imaging industry, frequently featured in industry publications. Deborah also serves as a judge for the Technology Reseller Industry Awards, is a Board member of the Managed Print Services Association (MPSA), and is a member of the International Managed Print Services Global Alliance (IMPSGA).
Kevin Karstedt has been in the arena of digital graphic development and execution of packaging since the mid 1980s. Kevin is one of the foremost experts in the development and use of disruptive technologies including digital printing for packaging.
Kevin has been a speaker at numerous industry events around the world. He and his wife Lucinda make their home in a the town of Eden in upstate New York.
Jean Lloyd is the global Principal Analyst of the Labels & Packaging Division at Keypoint Intelligence. She is closely engaged with clients to deliver thought leadership, strategy development, market intelligence, and consulting. A digital print technology specialist with decades of experience, Jean is a results-driven international business leader that has lived and worked abroad, holding positions on various boards of well-known global technology brands. She was instrumental in introducing new digital technologies into many countries and markets based on her "Award Winning" best practice business model for Digital equipment. This successful program contributed to YoY growth for both the OEM and the print companies. Jean has advised clients on end-to-end digital solutions, specializing in Industrial Inkjet technology and Production Print toner equipment. A trusted independent advisor for equipment suppliers, Jean has also successfully assisted hundreds of printers and brand owners across the globe in their business transformation. She is a digital print evangelist that is very passionate about the industry and the opportunities it creates.
Peter Mayhew is the Principal Analyst for supplies within the Office Team. His responsibilities include developing research strategy and managing supplies business content which includes market forecasting, primary research, analysis and consulting.
Peter's career spans over 40 years and includes senior international sales and marketing positions in the UK and USA with Ilford Ltd and, European Analyst for Lyra Research Inc. Most recently Peter was Director and Senior Analyst with Lightwords Ltd.
Peter's primary focus has been on ink jet technologies, maintaining a thorough understanding of product, channel and vertical market trends in office, wide format and commercial printing. Peter also has a deep insight into adjacent industries including; original and aftermarket supplies, recycled papers and home printing.
Peter also has an extensive background in Marketing and is a member of the Chartered Institute of Marketing in the United Kingdom.
Riley McNulty is VP of Customer Experience and Consulting and is responsible for managing and producing custom research for hardware and software vendors and industry participants. Customer engagements range from market sizing and forecasting, quantitative trend analysis, and qualitative voice of the customer analyses to benchmarking studies. He joined the company in 2011 and has been in the document output industry since 1998.
Prior to joining Keypoint Intelligence, Mr. McNulty was a Director of Market Management within the strategic planning group of Fiserv Output Solutions. In this role, he produced market and competitive analyses and supported strategic planning and product management initiatives, with a particular focus on the healthcare and secure card market segments. Prior to his time with Fiserv, Mr. McNulty accumulated over eleven years of experience on the market research supplier side, covering the production print and document outsourcing market segments. In this capacity, he produced an extensive body of market research incorporating quantitative surveys, qualitative end-user studies, market forecasting, competitive intelligence, and benchmarking studies. In a previous role as a Research Director at IDC, he managed both syndicated market research and consulting engagements.
Mr. McNulty holds a B.A. in History and French from the University of Maine, and an MBA from Boston University.
Expertise:
Johnny Shell partners with clients to tackle challenges, streamline processes, and foster sustainable growth in the textile and apparel decorating industry. As Principal Analyst for Textile & Apparel Printing at Keypoint Intelligence, his guidance is backed by over 38 years of experience. His passion for the textile industry has been a driving force behind his success helping clients understand market trends, analyze segment performance, forecast growth, and identify emerging applications to develop strategies that maintain a competitive edge.
Previously, Johnny was VP of Technical Services at Printing United Alliance, where he developed innovative training programs, led workshops, and chaired a variety of Committees, including the Screen Printing and Dye Sublimation committees for the National SkillsUSA Championships.
A recognized thought leader, Johnny was inducted into the esteemed Academy of Screen and Digital Printing Technology, an international body that honors individuals for their significant, long-term contributions to the advancement of screen and digital printing technologies. Johnny’s insights have been featured in top industry publications, and he has spoken at major events like Impressions Expo and FESPA on market trends, technological advancements, and workflow optimization.
In his free time, Johnny enjoys traveling, cooking, and outdoor activities.
Jeff Wettersten has an extensive background in identifying, developing, and securing growth strategies across a variety of industries including electrical equipment, metal processing, packaging, and printing equipment.
Jeff has held a variety of senior management positions with General Electric, Temple Inland, and Sun Chemical. He began his career as a consultant in the area of turnaround management and has been engaged by investment firms, regional banks, and venture capital companies to assess the strategic, operational, and financial health of assets under their control. Jeff utilized his packaging background and experience in strategy development to assist digital technology developers in assessing and developing commercialization strategies for new and emerging digital markets.
Toru Yamauchi is responsible for InfoTrends' Japan office operations as well as sales, marketing and events activities in Asia Pacific. Mr. Yamauchi is responsible for achieving revenue/profit goals on yearly basis for sales in the Asia Pacific region.
Prior to becoming the Representative Director of InfoTrends Japan, Mr. Yamauchi worked extensively in sales, marketing and events. He held positions of Manager across Sales, Marketing & Events for Asia Pacific.
Before joining InfoTrends, Mr. Yamauchi worked in several divisions of Thomson Corporation (now Thomson Reuters), where he held several positions including Strategic Marketing Manager and Web Marketing Manager. Prior to that, he worked in the IT industry and printing and publishing industry at several research and newspaper firms in Tokyo and Texas. Mr. Yamauchi received a B.S. in Journalism and Political Science from Northwest Missouri State University.
Jamie Bsales is an award-winning technology journalist who has been covering the high-tech industry for more than 20 years. In his role as Director, Office Workflow Solutions Analysis, Jamie is responsible for Keypoint Intelligence's coverage of document imaging software and related services.
Lee Davis has been an Associate Director for Keypoint Intelligence since April 2015. In addition to maintaining coverage of solutions from companies such as Canon, HP, Konica Minolta, and DocuWare, as well as scanners, Lee also contributes editorial content centered on news and trends in the document imaging industry.
Eve Padula is a Senior Consulting Editor for Keypoint Intelligence's Production Services with a focus on Business Development Strategies, Customer Communications, and Wide Format. She is responsible for creating and distributing many types of content, including forecasts, industry analysis, and research/multi-client studies. She also manages the editing cycle for many types of deliverables.
Eve has over 15 years of experience with writing and editing across a range of service areas. She attended the University of Connecticut and received a Bachelor's Degree (Summa Cum Laude) in English/Creative Writing.
Eric Zimmerman, Principal Analyst at Keypoint Intelligence, brings over 25 years of expertise in the wide-format print industry to help clients overcome challenges, optimize opportunities, streamline operations, and drive long-term success. His strategic guidance has led to significant client successes in product innovation, market expansion, sustainability and long-term planning.
Before joining Keypoint Intelligence, Zimmerman was Business Strategy Manager for the Digital Printing Division at Roland DG, where he translated global market insights into actionable strategies, aligning R&D and product management to advance wide-format technology.
Zimmerman’s thought leadership is featured in top industry publications, including Big Picture Magazine and What They Think. He is also a sought-after speaker at major events like FESPA, ISA, and Printing United, offering expertise on topics such as automation, sustainability, AI, and customization in print.
Beyond his professional work, Zimmerman is an avid board sports enthusiast, enjoying surfing, skating, and snowboarding, as well as outdoor activities like hiking and camping with his family.
German Sacristan is the Group Director of the Production Group. In this role, he will support Keypoint Intelligence customers with strategic go-to-market advice related to production printing in graphic arts and similar industry segments. German's responsibilities include conducting market research, industry and technology forecasts, custom consulting and development of analyses, editorial content on technology, as well as support to clients in the areas of production digital printing.
German Sacristan has worked in digital printing since 1997 in different sales, business development and managerial roles for companies including Xerox, Creo and Kodak. During that time, German supported, and guided hundreds print service providers sales and marketing representatives as well as agencies and brands in their transition and implementation of digital printing.
During his 8 years at Kodak, he successfully led the customer business development and consultancy team in Europe and Americas by contributing growth with strategic customers. While at Xerox, he was recognized as a sales MVP and was responsible for growing market acceptance Creo workflow-based solutions. Most recently German was General Manager for Hiti Digital, a Taiwanese printer supplier, where he contributed to rapid printer unit growth and photo technology adoption.
German is an evangelist and thought-leader of digital printing; authoring a book, articles/white papers and has delivered highly rated seminars worldwide.
