Services - Consulting | Keypoint Intelligence

Strategies That Drive Results

In uncertain markets, focus is everything. Consulting services provide clear direction, from planning market entry to mapping the customer journey. Opportunities are identified and a clear path forward is defined, supported by deep industry expertise. Close collaboration ensures strategies move from planning to execution, delivering measurable and sustainable growth.

Guiding Your Strategic Success

Strategic consulting expertise supports organizations navigating change, identifying new opportunities, and achieving measurable success. Deep industry knowledge, proprietary market intelligence, and data-driven insights enable smarter, faster decision-making with confidence. Whether entering new markets, evolving strategy, or optimizing performance, a structured approach delivers clarity, focus, and impact.

Brand Perception

Understand customer views of competitive brands and the drivers behind those perceptions to inform stronger positioning strategies.

Customer Journey

Map the purchasing experience to identify key moments of truth and determine the most effective marketing and sales touchpoints.

Product Design

Define end-customer requirements for products and features and assess competitive positioning to guide product development.

Competitive Insight

Gain a clear view of competitor strategies, strengths, and market positioning to support smarter business decisions.

Market Landscape Assessments

Size and forecast total addressable market (TAM) and break down market structure and segmentation for sharper targeting.

Strategy Development

Support entry into new markets by identifying target personas, partnerships, and the most effective paths to market.

Strategic Plan Assessment

Evaluate and refine current strategic plans, with a focus on channel strategy, products, and services.

Voice of Customer

Uncover key customer pain points and preferences to inform refined offerings and accurate customer personas.

Market Focus

Focused expertise across key markets supports organizations in navigating change, identifying opportunities, and delivering stronger results. Coverage spans workplace technology, commercial print, industrial applications, and emerging markets—providing the research, insights, and strategies needed to improve performance and drive growth.

Emerging

Strategies in AI, automation, and robotics that drive innovation and prepare organizations for future markets.

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Commercial

Insights in commercial print that support technology adoption, improve efficiency, and drive growth.

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Industrial

Expertise in textiles, labels, and packaging that supports transformation, technology adoption, and growth.

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Workplace

Insight and guidance to optimize workplace technology, streamline operations, and improve performance.

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Industry Experts

Lisa Brown

Principal Analyst

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Riley McNulty

Group Director, Head of Consulting

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India Tatro

Principal Consultant

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Apoorva Dudani

Senior Consultant

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Consulting

Strategies That Drive Results

Guiding Your Strategic Success

Make Your Voice Heard!

Market Focus

Industry Experts

Lisa Brown

Riley McNulty

India Tatro

Apoorva Dudani

Let’s Move Your Business Forward