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consulting 11

Consulting

Empower strategic decisions with deep industry insight, a global understanding, and confidence in actionable insights.
Dedicated to providing functional expertise, experience, and professional values

We focus on getting your project done so that you can focus on managing your business. We distill complex data and analysis into thought leadership, through the combination of industry expertise, research best practices and global reach.

Build Your Custom Project
We help companies improve efficiency, growth and profit through accurate data gathering, thorough analysis and insightful recommendations. We incorporate our knowledge, skills and abilities to help our clients succeed.
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Strategy
Answer critical questions and make the right decisions
  • Model global addressable markets
  • Define channel strategies
  • Inform product development
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Brand
Measure brand perception and define market segmentation
  • Test your brand awareness, perception and loyalty
  • Benchmark against the competition
  • Gain insights on customer segment
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Go to Market
Enable sales and the channel with discussion driving content
  • Define customer segmentation landscapes
  • Deliver engaging content (Blogs, Podcasts, Webinars, eBooks, Whitepaper and more)
  • Train sales organizations
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Assessments
Conduct analyses of operational environments and perform due diligence for mergers & acquisitions
  • Conduct assessments of office and production printing environments
  • Benchmark best practices
  • Perform industry analysis and company profiling to inform M&A decisions
Meet Our Industry Analysts
Lisa Brown
Lisa Brown
Principal Analyst

As Principal Analyst at Keypoint Intelligence, Lisa has played a crucial role in enhancing client performance, leading diverse research projects within the consulting group, and significantly contributing to the advisory services team. She is dedicated to understanding and addressing clients' needs, ensuring their satisfaction through strategies designed to maximize their potential.

Prior to her tenure at Keypoint Intelligence, she was a Senior Analyst at gap intelligence, where she collaborated closely with manufacturers, providing in-depth analysis and insights on market trends and competitive strategies. With over a decade of experience in the workplace technology sector, she excels in delivering actionable insights that prepare her clients for success today and tomorrow.

Inspired by emerging technology, Lisa regards artificial intelligence as the most important innovation for today's office. She is committed to staying abreast of AI's rapid advancements within the document industry, enabling her to help clients develop strategies that capitalize on every business opportunity.

Outside of the office, Lisa enjoys spending time with her family and exploring the outdoors in her home state of Vermont.

Riley McNulty
Riley McNulty
VP of Customer Experience and Consulting

Riley McNulty is VP of Customer Experience and Consulting and is responsible for managing and producing custom research for hardware and software vendors and industry participants. Customer engagements range from market sizing and forecasting, quantitative trend analysis, and qualitative voice of the customer analyses to benchmarking studies. He joined the company in 2011 and has been in the document output industry since 1998.

Prior to joining Keypoint Intelligence, Mr. McNulty was a Director of Market Management within the strategic planning group of Fiserv Output Solutions. In this role, he produced market and competitive analyses and supported strategic planning and product management initiatives, with a particular focus on the healthcare and secure card market segments. Prior to his time with Fiserv, Mr. McNulty accumulated over eleven years of experience on the market research supplier side, covering the production print and document outsourcing market segments. In this capacity, he produced an extensive body of market research incorporating quantitative surveys, qualitative end-user studies, market forecasting, competitive intelligence, and benchmarking studies. In a previous role as a Research Director at IDC, he managed both syndicated market research and consulting engagements.

Mr. McNulty holds a B.A. in History and French from the University of Maine, and an MBA from Boston University.

Expertise:

  • Digital production printing solutions
  • Document outsourcing
  • Quantitative survey design and analysis
  • Market segmentation analysis
  • Market sizing and forecasting
Shawn Preval
Shawn Preval
Associate Consultant

Shawn Preval is an Associate Consultant at Keypoint Intelligence, where he delivers strategic insights that allow businesses to make informed decisions across a range of industries. Since joining the company in 2022, Shawn has utilized his expertise in market research, survey management, and data visualization to help clients navigate complex data challenges and optimize their strategies.

Before joining Keypoint Intelligence, Shawn gained valuable experience as an Assistant Planner at Connelly Partners as well as an independent research and consulting contractor. In these roles, he honed his project management skills, became adept at optimizing project budgets, and developed a customer-centric approach. His proficiency in interpreting data is complemented by his effective communication skills, which he uses to deliver key findings that consistently exceed client requirements.

Shawn’s passion for understanding market trends, consumer behavior, and demographic data drives his ability to provide reliable analysis that supports clients in developing competitive strategies for product development, marketing, and sales. Shawn holds a B.S. in Integrated Marketing Communication from Emerson College.

India Tatro
India Tatro
Principal Consultant

India Tatro is a Principal Consultant for Keypoint Intelligence's Consulting Group. She graduated from Cal Poly San Luis Obispo with a Bachelor's Degree in Graphic Communication and a concentration in Graphics for Packaging. India also earned a minor in Industrial Technology and Packaging from Cal Poly's Orfalea College of Business. Before joining the company, India held the position of Production Coordinator within Cal Poly's TAGA (Technical Association of the Graphic Arts) student chapter.

Apoorva Dudani
Apoorva Dudani
Senior Consultant
Apoorva Dudani guides clients through complex challenges to modernize operations and drive sustainable growth. As a Senior Consultant at Keypoint Intelligence, her dedication to keeping up with the latest trends and technologies in market research and analytics has been instrumental in elevating our clients' performance, achieving notable milestones in data-driven decision-making and market strategy optimization.

Before joining Keypoint Intelligence, Apoorva was a Market Research Analyst in the pharmaceutical and retail spaces, where she elevated brand and product awareness through effective strategies, making her a versatile and valuable asset to her clients. Her business acumen, experience collaborating with cross-functional teams and visualizing complex data allows her to effectively translate business data into actionable, profitable tactics.

Apoorva holds a Master of Science in Marketing Intelligence from the University of San Francisco, which further fueled her passion and interest in quantitative and qualitative market research. Outside of the office, she enjoys hiking, painting, and exploring new cuisines.
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