IT administrators or users can set up an account for free via the JetAdvantage OnDemand website, a centralized web-based dashboard. Jobs are sent to the cloud using the ePrint driver; data sent to the public cloud is encrypted using 256-bit AES and held securely, until a user authenticates, via PIN entry or ID card, at a compatible device. Once users select their job at the control panel, they can choose simple settings (simplex/duplex, mono/color and number of copies), as well as selecting whether the job should be held or deleted after printing. While the service is available to users at all levels, HP speculates that the majority of users will be SMBs, as enterprise environments tend to have higher security requirements.