There’s a recent Geico insurance television ad where people are standing in a line, excitedly anticipating something, but they don’t know what’s actually waiting for them. That’s kind of the vibe being given off by businesses when it comes to the world of artificial intelligence. Everyone wants in, even if they don’t know their actual destination or what it entails
The office technology dealer community, like other business sectors, is piqued by the idea of agentic AI and having the ability to do more with less. But there is very little structure around the tools they can use to get farther downstream in areas such as sales and marketing; the offerings are disparate, not interconnected. It’s akin to building a car, piece by piece, walking through an auto parts store.
This is what makes the Engage suite from Keypoint Intelligence (KPI) so impactful. Aimed at office technology dealers, this as-a-service portfolio—powered by AI-augmented tools that are both KPI homegrown and third-party enhanced—brings together a suite of solutions for marketing and sales, while also delivering marketing and sales-as-a-service—helping dealers plan, execute, and optimize their go-to-market efforts. Randy Dazo, chief strategy and product officer for KPI, provided an overview of the platform for ENX Magazine.
Engage takes aim at some of the traditional shortcomings for dealers of a certain size, particularly when it comes to marketing assistance, and can benefit from areas including lead generation, campaign management, content creation and sales enablement. From generating double opt-in, ready-to-buy leads to nurturing them with AI-generated content and campaigns, Keypoint Engage aims to simplify and supercharge the dealer’s go-to-market efforts. Beyond providing access to technology, the platform delivers the structure and guidance dealers need to execute more effectively.
While currently geared toward dealers, Dazo notes the platform will eventually be a package for them to sell to their clients. “We’re providing this as a service because we know that there are some marketing tools out there that dealers struggle with on the execution side,” he pointed out. “We’re not just giving them access—we’re helping guide and manage how those solutions are used to increase marketing and sales activity.”
Priority Prompts
Dazo walked through a live demonstration of the platform, showcasing how its digital marketing agent (Jenna) can build a campaign from scratch—complete with objectives, content creation and other granular details—with pricing to fit myriad budgets. He put Jenna through the paces to imagine an impactful KPI booth geared toward the BTA event in Kansas City this fall. “She” pieced together a blueprint that entailed objectives, messages, booth assets, outreach strategies and a detailed activity timeline.
Keypoint Engage spans a wide range of marketing content creation capabilities, including blogs, social media content, sequencing and multimedia assets. “There’s a ton of things that we can create from a content perspective—AI movies, blogs, podcasts, images and voiceovers,” Dazo said.
The platform helps dealers optimize their websites for AEO—Answer Engine Optimization—so that their content is more discoverable by AI language models. An AO Optimizer solution assesses websites for AEO readiness, offering scores and comprehensive reports on schema structure, content organization and technical health.
On the sales side, the suite includes capabilities such as sales playbooks, SWOT (strengths, weaknesses, opportunities, threats) analysis, and AI-generated email sequences. There’s even a role-play agent that lets salespeople practice their pitch using their computer’s microphone and speakers. “Thomas Trainer” is a useful engine that guides account reps through practice calls, where they can encounter client objections, get graded on their performance and receive feedback on how they can bolster their talk tracks.
Ready Buyers
Lead generation is another major focus. Dealers can use the platform’s lead builder to create highly targeted lists based on keywords, industry verticals and even Google search intent. “We can provide leads today that are double opt-in, ready to buy intent leads,” Dazo explained. “These are people that have actually searched on Google… the higher the intent, the more they search on Google.”
This is where the as-a-service model becomes critical—Keypoint helps translate leads and content into structured programs that drive real pipeline and revenue.
KPI engaged a trio of dealers to take the platform for a spin, complete with leads, content and AEO-optimized websites, and Dazo notes the feedback has been entirely positive. It’s being soft launched at BTA IGNITE, with a full launch targeting the full dealer community next month.
The pricing model is tiered based on each dealer’s goals, budget and readiness for AI. “Depending on if they want to go all out and utilize all the capabilities and go crazy, they can spend the highest level,” Dazo said. “Down to something simple, if they just want to test it out.”
In the end, Keypoint Engage is about delivering results. “What we’re selling is outcomes,” he said. “It’s not just a platform—it’s marketing and sales as a service, designed to help dealers execute more effectively and drive measurable growth.”