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Textile & Apparel Printing

Our digital print experts understand the entire realm of digital textile and DTG markets and are ready to help grow your business by providing customized solutions.



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Johnny Shell, Principal Analyst

Johnny Shell is the Principal Analyst of the Textile & Apparel Printing Service. Johnny is a printing expert and recognized industry leader with over 35 years of print industry experience. His solid commitment to organizational advancement and strategy-driven growth enable him to design and execute revenue-based strategies, using his comprehensive knowledge of printing techniques and technology platforms.

Areas of Expertise:

  • 24x24x1
    Digital Print Technologies & Markets
  • 24x24x2
    Market Sizing & Opportunity Analysis
  • lightbulb-gears-blue-2
    Product/Brand Development

Information. Insight. Advice.


Primary Research

Focused on hot industry topics, these timely studies provide in-depth primary research on subjects that affect product development, product marketing, sales management and training, and overall strategic planning. Primary research includes North America Apparel Decorator Profile, Apparel Decorator Profile and Textile Printer Profile (Non-apparel).


Separate forecasts are developed for digital textile and DTG and include metrics like unit placements, average installed base, ink volume and value, and value of print. All forecasts are updated annually and include the four global regions (NA, EMEA, AP, SLA) and segment by speed range, ink type, and application. They also include discussion and analysis of current market conditions, technology advancements, competitive environments, as well as product and market segment lifecycles that will impact growth rates.

Analyst Access

Benefit from ongoing and direct access to our staff of experts, who are able to answer inquires, engage in market discussions, and provide consultation on forecast data, industry developments and strategic planning. A comprehensive understanding of your industry enables our team to provide customized, actionable information and advice for your individual business needs.

DTF Testing

Keypoint Intelligence launched a new direct-to-film (DTF) test program in 2023. The service is proving to be a great hit with some of the biggest names in this fast-evolving space, keen to seize the unique opportunity to showcase their product performance and be seen as open to independent scrutiny. Learn more about the whole story of DTF Testing & Awards.

Recent Reports

Educational Resources


What the Future Holds

Johnny speaks with Michelle Moxley Hruby, Innovation Director at The M&R Companies, to discuss new apparel decorating technologies coming to market, including high-speed inline digital systems.

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Digital Textile and DTG Trends

Up to 30% of manufactured apparel does not sell at full retail price, and we are well past the time for these markets to tighten their manufacturing methods to become more sustainable.

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