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The decorated apparel industry has seen its fair share of innovations, but few have created as much buzz as direct-to-film (DTF) technology. Introduced in 2018, DTF has quickly gained traction for its unique ability to print on a variety of fabrics without requiring pre-treatment, unlike direct-to-garment (DTG), making it a game-changer for businesses looking for affordable and efficient solutions.
In a recent FuturePrint podcast, Keypoint Intelligence’s Johnny Shell and David Sweetnam delve into how DTF technology is evolving to meet the growing demand for customization and sustainability. Its simplicity, paired with its versatility, has made it a go-to option for businesses of all sizes. “DTF has really taken over the trade shows,” according to Shell, Principal Analyst of Keypoint’s Textile & Apparel Printing Advisory Service.
| Source: FuturePrint |
Why It Matters
The rapid evolution of DTF is a testament to the industry’s drive to innovate and adapt to changing consumer needs. Sweetnam, Director of EMEA/APAC Research & Lab Services, notes that these changes being made are almost “generational” and happen yearly as the market and technology within the DTF space continue to rapidly evolve.
Whether you’re a small business owner on Etsy or part of a large-scale operation, DTF’s flexibility and affordability make it a transformative tool—paving the way for new opportunities in global markets. And even now with how far it’s advanced, there are still opportunities to be found in DTF that will open even more doors.
That’s an opportunity you should not miss. Listen today!
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