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I was a big fan of Richard Stiennon’s Curmudgeon before reading even a page, thanks to its wonderful title and equally wonderful cover. The book was on my radar courtesy of Peter Mayhew, a good colleague and friend who’d recommended the insightful, slim volume to me with a line like, “If you want to understand what it takes to be an industry analyst, read Curmudgeon.”
So I did. It was great. Of course, Curmudgeon (sorry, not going to stop writing it) is right up my alley as I work with many analysts who cover the print and smart technology industry. But when a book makes you think about what it said or taught you something long after you finished reading it, the words start to take on more meaning. Doesn’t matter if it’s non-fiction, a novel, or just a comic strip—it becomes something you refer to again and again or, even better, helps you develop a mindset, an opinion, a process.
Curmudgeon became the jumping off point for a podcast Peter and I did with Richard recently. We thought it’d be worthwhile to dive into some of the aspects of the industry analyst space today vs. when the book was published in September 2020 vs. what might happen down the road. (We thought it’d be fun to take a break from research and data and reports and surveys, too.)
We discuss the roles of the analyst, the journalist, and the influencer and ponder the blurring of lines. Richard (Founder of cybersecurity analyst firm IT-Harvest) and Peter talk about operating inside a research house compared to your own consultancy. We look at LinkedIn as it’s become the de facto social media site for business, trumping Twitter (I’m not calling it X). And how will artificial intelligence (AI) affect industry analysts in the way they approach work moving forward?
Do yourself two favors: Read Curmudgeon and listen to this podcast!
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