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Customer expectations have shifted: Communications need to be personalized, timely, and omnichannel. In our latest Interview Insights, Keypoint Intelligence Principal Analyst Anne Valaitis engages in a compelling conversation with Andrew Stevens, Senior Director of Digital Enterprise Product Marketing at Quadient, to unpack how organizations can modernize their customer communications.
The spotlight is on Inspire Flex v17, Quadient’s latest release, which introduces advancements in artificial intelligence (AI)-assisted content creation, language translation, sentiment analysis, and data integration scripting. Stevens emphasizes a “bring-your-own-AI” model—allowing enterprises to retain control over their trusted AI tools—addressing real-world concerns around data privacy and compliance.
The discussion also delves into the importance of deployment flexibility, acknowledging that enterprise buyers need solutions that align with existing infrastructure—be it on-premises, hybrid, or full software-as-a-service (SaaS). Stevens argues for moving beyond volume metrics to focus on value-based outcomes, encouraging a rethink of how success is defined in customer communications management (CCM) initiatives.
If you’re navigating the complexities of digital transformation, omnichannel strategy, or migrating away from legacy communication systems, this conversation offers practical insights and forward-looking strategies.
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