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Our experts are constantly producing content across a variety of topics. We also know that time is limited and there are plenty of reports flying across everyone’s desk at any time. This series hopes to illuminate a single data point within one of our analyses, forecasts, or research reports that could prove interesting and encourage you to consider reviewing the full deliverable.
Everyone is buried in marketing. There’s junk mail, sales pages, postcards, and catalogs, not to mention the amount of spam emails and texts we get digitally. For those who print customer communications and marketing messages, there are a number of ways to make sure what you’re producing isn’t just dumped in the trash with the cards informing you that “We Buy Ugly Houses” and offers on how you can switch your cable provider.
Our recent Color Embellishments Market Trends research report details US market trends on the different options for colors, varnishes, and textures used in print applications—including the most sold embellishments and applications, the top vertical markets that invest in additional ink and toner types, print volume shares, as well as the biggest challenges while promoting embellishments. Of our total respondent base, about 30% noted that their company was in the market to purchase a printer or press that can produce embellishments in-line in the coming year. Of all the options for additional colors and embellishments, the options these respondents were the most interested in were clear varnish, spot color, and fluorescents.
There are a lot of ways to stand out, and a lot of options for those looking to make their marketing messages and customer communications more interesting for their readers. For more information about the trends, types, and printers producing color embellishments, check out the full Color Embellishments Market Trends report presentation.
Subscribers can log in to the InfoCenter to read the Color Embellishments Market Trends report through our On Demand Printing & Publishing Advisory Service. Non-subscribers can purchase the full report by browsing our Industry Reports page.
A KEY POINT Archive