Digital Transformation Trend

Importance of Digital Transformation

Digital transformation in the print industry is more than adopting new technologies — it’s the shift in how companies operate, deliver value, and stay competitive. From rethinking workflows and business models to responding to changing customer expectations, digital transformation touches every part of print, from commercial to industrial applications. These changes can be explored across several key areas that highlight where transformation is happening and why it matters.

Person holding hologram screen displaying information from cloud technology

TOUCH

Why Digital Transformation Matters

Digital transformation helps printers stay competitive, meet customer needs, and grow in a changing market.

TOUCH

Core Technologies Driving Change

From workflow automation and digital presses to AI and robotics, technology is accelerating efficiency and unlocking new capabilities in print production.

The AI MFP - How Print Vendors Are Embedding Intelligence Across Devices, Services, and Workflows Reports Page

TOUCH

Challenges Facing Printers

Legacy systems, high investment costs, and workforce skills gaps are key barriers holding some print providers back from digital adoption.

Blue global technology background with the planet Earth map

TOUCH

Opportunities for Growth

Personalization, sustainability, and hybrid print models create powerful opportunities for printers to differentiate and expand into new markets.

TOUCH

Strategies for Implementation

A successful transformation requires assessing workflows, aligning goals, investing in scalable technology, and training teams to embrace change.

Back view of businessman with suitcase in hands looking at virtual panel

TOUCH

Future of Print

The industry is shifting toward smarter, more connected, and more sustainable operations, driven by digital-first strategies and evolving customer demands.

Challenges Printers Face

Digital transformation in the print industry goes beyond adopting new technologies; it’s about reimagining how businesses operate, create value, and compete in a digital-first world. From small commercial printers to global operations, organizations are rethinking workflows, business models, and customer engagement to stay competitive. Cloud-based platforms, automation, and data-driven insights are streamlining production, improving efficiency, and unlocking new opportunities for growth and innovation.

Customer expectations are evolving as buyers demand faster turnaround, greater flexibility, and more sustainable practices. Meeting these demands requires true transformation, not just incremental improvement. By combining technology with innovation and agility, print providers can align people and processes to deliver better outcomes, strengthen customer relationships, and drive lasting growth. Those that embrace this shift will continue to adapt, compete, and thrive as the industry evolves.

Aligning Technology with Strategy

Improves efficiency through streamlined workflows and automation.
Reduces costs by minimizing waste and optimizing production.
Enhances customer experience with faster turnaround and personalization.

Enables data-driven decision making and smarter resource allocation.
Opens new revenue streams through innovative print applications and services.
Strengthens competitiveness in a rapidly evolving market.

Explore Our Resources

Discover insights, conversations, and resources that keep you informed and ready for what’s next, covering events, interviews, podcasts, blogs, and more.