German Sacristan

German Sacristan is Principal Analyst for Production Printing at Keypoint Intelligence, where he provides market research, technology analysis, forecasting, consulting, and strategic go-to-market guidance for the production printing industry.

With nearly 30 years of experience in digital printing, German has held sales, business development, and leadership roles at Xerox, Creo, Kodak, and HiTi Digital. Throughout his career, he has helped hundreds of print service providers, agencies, brands, and sales organizations successfully adopt and grow digital printing technologies.

At Kodak, he led customer business development and consulting teams across Europe and the Americas, helping drive growth with strategic accounts. At Xerox, he earned recognition as a Sales MVP, and at HiTi Digital he contributed to significant business growth and expanded adoption of photo printing technologies.

A recognized industry thought leader, German is the author of a book, numerous articles and white papers, and a sought-after speaker who has delivered seminars and presentations around the world.