Personalization Trend

Importance of Personalization

Personalization in print is transforming how businesses connect and create value. It goes beyond customization, using data, automation, and smart technology to deliver meaningful experiences at scale. As markets grow more competitive, companies that embrace personalization are strengthening relationships, improving engagement, and driving measurable growth across every area of print.

Person holding hologram screen displaying information from cloud technology

TOUCH

Power of Personalization

How tailored communication is redefining print and creating more meaningful customer connections.

TOUCH

Data and Technology in Action

The tools and automation driving smarter, more efficient personalized campaigns.

The AI MFP - How Print Vendors Are Embedding Intelligence Across Devices, Services, and Workflows Reports Page

TOUCH

Overcoming Personalization Challenges

Addressing data integration, workflow complexity, and scalability in personalized print.

Blue global technology background with the planet Earth map

TOUCH

New Paths for Growth

Personalization unlocks higher-value services, deeper relationships, and competitive differentiation.

TOUCH

Personalizing Engagement

Customized messaging strengthens relationships and turns every interaction into a growth opportunity.

Back view of businessman with suitcase in hands looking at virtual panel

TOUCH

Personalization Ahead

Personalization is evolving, moving beyond customization to deliver smarter, more adaptive customer experiences.

Challenges Printers Face

Personalization has become a defining force in how businesses connect with customers. As data, automation, and AI evolve, organizations are moving beyond static segmentation toward dynamic, one-to-one engagement. By integrating insight across digital channels, they can deliver experiences that reflect each customer’s unique needs, preferences, and timing.

At the same time, personalization is shaping smarter production and marketing strategies. From variable data printing to predictive content and automated workflows, technology is enabling scalable customization at every stage. This shift is driving stronger loyalty, higher efficiency, and measurable growth across today’s connected marketplace.

Driving Growth Through Personalization

Enhances customer engagement with data-driven insights and tailored experiences.
Strengthens loyalty by aligning products, messaging, and services to individual needs.
Increases marketing efficiency through automation and real-time targeting.

Improves ROI by connecting personalization across print and digital channels.
Enables faster decision-making through predictive analytics and audience data.
Creates competitive advantage by turning customization into measurable growth.

Explore Our Resources

Discover insights, conversations, and resources that keep you informed and ready for what’s next, covering events, interviews, podcasts, blogs, and more.