Why Buy Research Series

How US Buyers Purchase Print Technology

Discover how US buyers research, evaluate, and purchase print technology. Learn what drives buying decisions, how buyers compare brands and sales channels, and the factors that influence long term customer loyalty; from sustainability and subscriptions to supplies and post-sale engagement.

You'll learn about:

Buyer personas and purchase journeys
Digital research and buying behavior
Purchase drivers and decision criteria
Sustainability and subscription trends
Supplies and paper purchasing insights

How EMEA Buyers Purchase Print Technology

Explore how print buying behaviors differ across EMEA and what those regional insights mean for your business. Learn how buyers research products, what influences purchasing decisions, and how manufacturers can strengthen customer relationships through localized messaging, sustainability initiatives, and post-sale engagement.

You'll learn about:

Regional buyer personas
Western Europe and UAE market differences
Digital research habits
Sustainability priorities
Customer retention strategies

What Drives Scanner Purchases in US

Learn why dedicated scanners remain an essential part of today's document workflows. This study explores what motivates scanner purchases, the features buyers value most, and how vendors can position solutions that improve productivity, streamline workflows, and build lasting customer relationships.

You'll learn about:

Scanner buyer personas
Workflow and productivity priorities
Online research and purchasing behavior
Purchase experience and brand loyalty
Recommendations for vendors and resellers

What Drives Scanner Purchases in EMEA

Understand how scanner buyers across EMEA evaluate and purchase dedicated scanning solutions. Explore regional buying behaviors, workflow priorities, digital research trends, and practical strategies for creating a better customer experience before and after the sale.

You'll learn about:

EMEA buyer personas
Purchase drivers and workflow priorities
Digital and AI-driven research
Regional market differences
Customer experience and retention

Interested in the Why Buy Research Series?

The Why Buy Research Series features four exclusive research briefings based on Keypoint Intelligence's latest primary research into the purchasing behavior of office equipment buyers across the US and EMEA.

Complete the form below to request access to the research briefing most relevant to your business. A Keypoint Intelligence representative will follow up with access details and answer any questions about the research