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consulting 11

Consulting

Empower strategic decisions with deep industry insight, a global understanding, and confidence in actionable insights.
Dedicated to providing functional expertise, experience, and professional values

We focus on getting your project done so that you can focus on managing your business. We distill complex data and analysis into thought leadership, through the combination of industry expertise, research best practices and global reach.

Build Your Custom Project
We help companies improve efficiency, growth and profit through accurate data gathering, thorough analysis and insightful recommendations. We incorporate our knowledge, skills and abilities to help our clients succeed.
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Strategy
Answer critical questions and make the right decisions
  • Model global addressable markets
  • Define channel strategies
  • Inform product development
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Brand
Measure brand perception and define market segmentation
  • Test your brand awareness, perception and loyalty
  • Benchmark against the competition
  • Gain insights on customer segment
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Go to Market
Enable sales and the channel with discussion driving content
  • Define customer segmentation landscapes
  • Deliver engaging content (Blogs, Podcasts, Webinars, eBooks, Whitepaper and more)
  • Train sales organizations
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Assessments
Conduct analyses of operational environments and perform due diligence for mergers & acquisitions
  • Conduct assessments of office and production printing environments
  • Benchmark best practices
  • Perform industry analysis and company profiling to inform M&A decisions
Meet Our Industry Analysts
Lisa Brown
Lisa Brown
Principal Analyst

Lisa Brown is a Principal Analyst at Keypoint Intelligence primarily responsible for consulting projects within the office group. She has nine years of market research experience specializing in the office print and technology industry. Prior to joining Keypoint Intelligence, Lisa held a senior analyst role at gap intelligence working directly with manufacturers, providing analysis and insight on market trends and competitive strategies.

Riley McNulty
Riley McNulty
VP of Customer Experience and Consulting

Riley McNulty is VP of Customer Experience and Consulting and is responsible for managing and producing custom research for hardware and software vendors and industry participants. Customer engagements range from market sizing and forecasting, quantitative trend analysis, and qualitative voice of the customer analyses to benchmarking studies. He joined the company in 2011 and has been in the document output industry since 1998.

Prior to joining Keypoint Intelligence, Mr. McNulty was a Director of Market Management within the strategic planning group of Fiserv Output Solutions. In this role, he produced market and competitive analyses and supported strategic planning and product management initiatives, with a particular focus on the healthcare and secure card market segments. Prior to his time with Fiserv, Mr. McNulty accumulated over eleven years of experience on the market research supplier side, covering the production print and document outsourcing market segments. In this capacity, he produced an extensive body of market research incorporating quantitative surveys, qualitative end-user studies, market forecasting, competitive intelligence, and benchmarking studies. In a previous role as a Research Director at IDC, he managed both syndicated market research and consulting engagements.

Mr. McNulty holds a B.A. in History and French from the University of Maine, and an MBA from Boston University.

Expertise:

  • Digital production printing solutions
  • Document outsourcing
  • Quantitative survey design and analysis
  • Market segmentation analysis
  • Market sizing and forecasting
Shawn Preval
Shawn Preval
Associate Consultant

Shawn Preval is an associate consultant for Keypoint Intelligence's Consulting Group. He graduated from Emerson College with a B.S. in Marketing Communications and a minor in Business Administration. Before joining the company, Shawn worked as a researcher on Upwork and interned at two-advertising agencies.

India Tatro
India Tatro
Senior Consultant

India Tatro is a Senior Consultant for Keypoint Intelligence's Consulting Group. She graduated from Cal Poly San Luis Obispo with a Bachelor's Degree in Graphic Communication and a concentration in Graphics for Packaging. India also earned a minor in Industrial Technology and Packaging from Cal Poly's Orfalea College of Business. Before joining the company, India held the position of Production Coordinator within Cal Poly's TAGA (Technical Association of the Graphic Arts) student chapter.

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