How Digital Printing is Reshaping Labels & Packaging

Across the labels and packaging industry, the rules that once defined success are being rewritten. Long runs and maximum impressions per hour are no longer enough in a market defined by SKU proliferation, shorter product lifecycles, versioning, and compressed launch timelines. As our latest white paper reveals, value is shifting away from pure throughput and toward flexibility, responsiveness, and differentiation—where managing complexity is just as critical as managing cost. Digital printing is not replacing analog; it is emerging as a strategic complement, capturing the high-variation, time-sensitive work that increasingly drives margin and competitive advantage.

But the shift goes deeper. With nearly half of organizations now using AI to personalize communications and accelerate change, variation is becoming the norm—not the exception.

At the same time, embellishments and premium finishing are transforming labels and packaging into powerful brand experiences and value multipliers. In From Throughput to Value: How Digital Printing is Reshaping Labels & Packaging, Keypoint Intelligence provides data-driven insights, market context, and strategic guidance to help you align production models with where value is truly being created.

Complete the form to access the full white paper and explore how hybrid workflows, digital technologies, and smarter economics are redefining the future of label and packaging production.