In-Plant/Print Buyer Multiclient Study

The print communications landscape continues to evolve as organizations balance traditional print investments with increasingly sophisticated digital engagement strategies. To help industry leaders better understand these shifts, Keypoint Intelligence conducted the In-Plant/Print Buyer Multi-Client Study 2026, offering an in-depth look at how print buyers are adapting their communication, marketing, and production priorities in a rapidly changing marketplace.

This comprehensive research explores the factors influencing purchasing decisions, investment plans, personalization initiatives, AI adoption, supplier selection criteria, and the growing role of specialty and connected print applications. The findings reveal how organizations are integrating print into broader omnichannel marketing efforts while seeking greater efficiency, measurable ROI, and more personalized customer experiences.

Whether you're an OEM, print service provider, in-plant operation, or industry supplier, this study delivers actionable insights into emerging opportunities, evolving customer expectations, and future market trends that can help shape strategic planning and business growth.