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Closing the deal on inkjet sales
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There are clear differences between toner and inkjet use. While toner is best suited for high-volume printing situations common in office environments, inkjet is more popular for home use and photos. That said, advancements in inkjet technology have seen these devices taking placements away from their laser counterparts.
Just because inkjet has traditionally been used in home office situations doesn’t mean that it can’t continue to break into the larger small to medium-sized business (SMB) space. Sellers just need to be clever and find new methods to help encourage companies already looking for new devices.
While our five key points aren’t going to do all the work, they should give you a starting point to get those placements.
Keypoint Intelligence Opinion
For anyone willing to do the work, there’s always an opportunity to make some sales with inkjet devices. The point is to not treat it as another laser device, but to highlight and extol the virtues and values that inkjet can offer. It is these differences that will help make any inkjet MFP or printer stand out against the sea of toner hardware and help find the sweet spot for offices of any size.
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