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IT services, Sharp DX, scaled delivery infrastructure, and more emphasis on software and automation
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Sharp Europe’s Inspire Expo in Lisbon, Portugal, this January signaled a structural recalibration rather thana product cycle update. While hardware and software developments were showcased, the emphasis fell on organizational alignment and service consolidation. Following several years of targeted acquisitions and investment in support infrastructure to gain ground in IT service capabilities, Sharp is now integrating those assets under the “One Sharp” framework. Various business units including print, AV, and software are positioned within a single operating model, with IT services now representing a financially material and operationally embedded component of European business.
Sharp DX launch comes as IT services reach one-fifth of European revenue.
The headline development was the formal launch of Sharp DX (Sharp Digital Experience) as the unified IT services brand across Europe. Over the past five years, Sharp has steadily acquired and built IT services capabilities across multiple markets. Inspire Expo marked the moment those investments were pulled together under a single identity. The scale is no longer marginal to the wider business, rather it is substantial enough to influence overall strategy. The emphasis was on consultative engagement, cloud infrastructure, cybersecurity, and digital workplace transformation.
Let’s talk numbers. Sharp DX brings together more than 500 IT professionals. It supports over 1,500 customers and 40,000 users, manages more than 1,000 Microsoft tenants, and generates roughly €120 million in annual revenue. That represents around 20% of Sharp Europe’s total business. At this scale, IT services is a core revenue pillar.
“One Sharp” means structural alignment.
Sharp now aligns print, IT services, AV (including the full integration of Sharp Display Solutions), and software into a single operating structure. The aim is to simplify engagement with one ecosystem, one contract, one point of accountability, instead of parallel business units. For enterprise customers looking to reduce supplier overlap, that proposition makes sense. For a channel audience accustomed to selling discrete product lines, that represents opportunity and adjustment.
Scaling IT services is not only about portfolio breadth. Sharp highlighted ongoing expansion of its European Technology Support Centre (ETSC) in Warsaw, positioning it as the backbone for multilingual, 24/7 delivery across markets. The investment is significant because services businesses rise or fall on execution. Sharp appears focused on building consistency across regions rather than relying on fragmented local models.
Microsoft Recognition Reinforces Intent
Sharp Europe has achieved all six Microsoft Solutions Partner designations within the Microsoft AI Cloud Partner Program. This reinforces the company’s intention to compete in cloud infrastructure, security, data, and artificial intelligence (AI)-led transformation projects at a higher level. The emphasis was less on technical accolades and more on market positioning. Sharp wants to be considered credible in regulated, cloud-first environments.
Keypoint Intelligence Opinion
Sharp Europe has reached a scale where IT services account for a fifth of revenue. With 500+ specialists and a substantial managed footprint, Sharp DX represents significant structural change not incremental expansion. Where others have tried and failed, what differentiates Sharp Europe is the degree of integration it is now attempting in the IT services space.
Inspire Expo 2026 was less about announcing new direction and more about demonstrating that multiple strategic moves including acquisitions, service investments, and software expansion are converging. The strategic logic is sound. Customers increasingly want fewer vendors, stronger security alignment, and outcomes that extend beyond hardware. Sharp’s challenge now is execution at scale. Inspire Expo suggests the company recognizes that reality and is positioning itself accordingly.
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