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Print Industry Outlook: Trends, Costs, & Investment Strategies
In-Plant/Print Buyer Multiclient Study
This study looks at how organizations are using print as part of broader marketing and customer engagement strategies. It explores trends in personalization, specialty print applications, shorter-run production, and evolving expectations around print providers.
Highlights include:
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Personalized and variable-data printing
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Growth in specialty and connected print
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Omnichannel marketing integration
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Print buyer priorities and supplier selection
Europe In-Plant Forecast and Survey
Based on research from organizations across multiple industries, this report examines how European in-plants are managing operational pressures, outsourcing decisions, and long-term print planning.
Highlights include:
- Cost reduction and efficiency initiatives
- Decentralized and self -service print trends
- Outsourcing and infrastructure strategies
- Regional market differences across Europe
Primary Research NA & WE 2026: PSP Strategies, Operational Trends & Investments
This research provides a detailed look at how print service providers are adapting their operations and investment strategies in response to changing market demands.
Highlights include:
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Transition from offset to digital production
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Automation and workflow modernization
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Production and application trends
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Profitability and operational challenges
Tariffs, Rising Costs, and Market Response
This report explores how vendors and PSPs are responding to increasing costs tied to labor, paper, energy, consumables, and tariffs.
Highlights include:
- Cost management strategies
- Investment in automation and efficiency
- Market response to economic pressures
- Digital production adoption trends
