Market Focus - On-Demand Printing & Publishing

The Challenge and Opportunity

On-Demand Printing: Driving The Change

The printing landscape is changing rapidly, driven by market unpredictability and rising costs which potentially shifts more print volumes to e-communications. At the same time print is a very holistic channel as it supports the basic fundamentals of an effective communication (targeted and relevant/customized).

Print links well to the marketing main objectives of capturing attention, elevating perception of value, being relevant and enabling purchases through embellishments, special substrates/finishing, personalization and e-connectivity (QR codes, Augmented Reality and NFC tagging). Despite the challenges -- there is opportunity that is quite strategic.

Our Approach

Practical Guidance, Proven Expertise

At Keypoint Intelligence, we combine data with deep industry knowledge to help organizations stay ahead in a changing landscape. Our experts work alongside your team to guide you with the strategy and support you in the implementation of sustainable practices which should drive measurable results and therefore growth for your organization.

What We Offer

On-Demand Printing & Publishing Services

We deliver practice-specific solutions to help publishers, commercial printers, and transactional print providers make smarter decisions and achieve measurable results:

Market Intelligence

Research-driven insights and forecasts on on-demand printing trends and growth opportunities.

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Access to Experts

Connect with industry experts for guidance on on-demand print and publishing trends.

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Training

Empower teams with practical training to modernize operations and drive growth.

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Consulting

Strategic guidance rooted in customer insight to inform decisions and shape direction.

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Explore Our Resources

Discover insights, conversations, and resources that keep you informed and ready for what’s next, covering events, interviews, podcasts, blogs, and more.